Thanks to David Tokheim, I came across this great presentation on why brands need to have a Content Strategy.  As the cost of creating content becomes lower every day, brands need to start thinking like a media company.  This means they need to have a Content Strategy that is firmly integrated into their marketing plans.

The presentation by Brain Traffic really brings home that point.  My favorite quote is:

You [brands] are a Publisher.  Treat your content like a critical business asset.

Content Strategy: The Future of Marketing

This entry was posted on Friday, September 11th, 2009 at 8:30 am and is filed under Brand Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.