Lots happening in the world of digital and I have been negligent in sharing the news / posts that really caught my eye lately. So with that, here’s my latest weekly (better called monthly) update:
Breathing New Life Into Virtual Worlds – PR 2.0: Virtual World membership grew by 39% in the second quarter of 2009 to an estimated 579 million with Youth driving most of that growth.
Four Questions for Successful CPG Social Media Marketing: Great post from the Google CPG Blog, which is a must read if you don’t subscribe to it.
Why Teens Don’t Tweet: Only 16 percent of Twitter users are under 25. More specifically, 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.
Why We Need Marketing General Contractors – The Toad Stool: Another great post by Alan Wolk. I frequently use his term “NASCAR Blindness” and now I think I might be using “Marketing General Contractors” as well.
Best Buy’s CrowdSourced Job Posting is Live: I’ve said it before, but this is one reason Barry Judge is a CMO that just plain gets where marketing is headed.
6 Lessons from the Best Marketing Campaign Ever – Rohit Bhargava: At the Cannes Ad Festival this year, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. And the campaign was from a Tourism Board…not a Fortune 100 company or brand.
If Twitter had 100 People…: 5% of the people create 75% of the Tweets