Comments on: Brand Managers Need To Practice “Everywhere Shopper Marketing”

By: Aaron

Aaron — Thu, 06 Aug 2009 13:25:39 +0000

That's a great point Dave… And I think you're naturally gravitating towards something very interesting, which is where the real FMOT is — specially for retailers — and it is not at the shelf but when shoppers decide which store to go into… and this is where the intersection of physical & digital is

By: Brand Management

Brand Management — Tue, 28 Jul 2009 10:12:00 +0000

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By: afinanceguy

afinanceguy — Tue, 28 Jul 2009 01:18:36 +0000

This is old school sales fundamentals right here. ABC – Always be closing. The challenge is in how/if marketers choose to respond to the reality the emergent ubiquity of these "other" touchpoints is creating.

By: DKnoxMU

DKnoxMU — Mon, 27 Jul 2009 22:48:04 +0000

I read everyone closely. But often the best conversation is between the readers

Dave Knox – 513.658.0868

By: Rush

Rush — Mon, 27 Jul 2009 22:17:07 +0000

And now I wonder as the author reads the comments on this post. Or are we here for themselves write?.

By: Michael Stich

Michael Stich — Mon, 27 Jul 2009 14:45:51 +0000

Totally agree Dave! We view mobile as a huge way to achieve Everywhere Shopper Marketing. There is a huge opportunity to extend the FMOT from the store to other parts of life using digital, and more companies are jumping on this now.

We have some supportive thinking on this topic here:

http://www.slideshare.net/mstich/whats-in-store-f...

Michael