Comments on: Zappos pushes eCommerce boundaries with Social Shopping launch

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By: TheNhuch

TheNhuch — Thu, 13 Aug 2009 01:04:22 +0000

I agree that this is part of a new way of shopping and it is not an idea that is exclusive to anyone. Zappos will take it mainstream. Nice post!

By: Brand Managers Need To Practice “Everywhere Shopper Marketing” « Hard Knox Life - Dave Knox Brand Management blog

Mon, 27 Jul 2009 09:53:54 +0000

[...] “Everywhere Shopper Marketing” means you will start focusing beyond just the store aisle. Instead, a Brand Manager will think about how a Banner Ad can be a sales channel… something HP has done well in the past. They will think about how to drive sales through the “Database of Intentions” that exists in Search. They will think about how the role of mobile in the Shopper Journey, much like Amazon has done with Amazon Remembers. And they will think about how to create a Social Shopping experience, much like the latest experiment from Zappos. [...]

By: Pallian

Pallian — Fri, 24 Jul 2009 19:07:18 +0000

Keep an eye out on http://justbought.it – blog post related to its launch here: http://www.pallian.com/2009/07/24/social-shopping...

By: Sean Percy

Sean Percy — Tue, 21 Jul 2009 19:20:03 +0000

I kinda agree with the first post - indie companies like www.naturalbornshopper.com and www.tribesmart.com have been doing all of these things for a year or so. It's good that a player like zappos has woken up to the potential - smaller players who haven't got the resource to develop their own social commerce platform should start to look at the sites that are out there and make good use of them.

By: satya

satya — Tue, 21 Jul 2009 04:25:04 +0000

I think this is one of the best ideas that has come out for on-line shopping. Keep innovating!!!!

By: Anish

Anish — Mon, 20 Jul 2009 05:13:13 +0000

Thanks a lot for the post Dave! sure looks like an amazing initiative to launch. And the launch was so very much true to the brand. Thanks again.

By: DKnoxMU

DKnoxMU — Sun, 19 Jul 2009 13:23:53 +0000

I'm all for healthy debate but why the hostility of calling me a cheerleader? I looked at both Vans and Fluid…great site in the first one and great product in the second. But just because those companies have done Social Shopping doesn't mean they have exclusivity on it. Innovation is what drives the digital space and when a company doing over a $1 billion dollars in revenue integrates Social Shopping, it is going to push the industry forward in a good way.

By: K.M.A.

K.M.A. — Sun, 19 Jul 2009 00:19:03 +0000

is this a 'review' or simply some cheerleader fawning over a DIRECT rip-off of Fluid Social's product??….why not go over to Vans and have a look:

http://shop.vans.com/webapp/wcs/stores/servlet/ca...

http://www.fluid.com/products/fluid_social