Comments on: How Teens Use Media: A Day in their Life Might Just Surprise You

By: MattCope

MattCope — Fri, 17 Jul 2009 21:08:22 +0000

It's a good point.

For all its shortcomings, his report has gotten widely distributed – what does that say about the report? What does that say about Morgan Stanley? What does that say – most importantly – about the reports put out by Nielsen, Ad Age, etc.?

By: MattCope

MattCope — Fri, 17 Jul 2009 14:59:14 +0000

This is interesting when compared to the research report written by that 15-year-old intern at Morgan Stanley: http://www.guardian.co.uk/business/2009/jul/13/te…

Granted, his is likely drawn from a smaller sample size, and focuses on London teens. But he confirms high TV viewing rates, low newspaper reading rates, etc.

I guess they're not wild about twitter, though…

By: Jessica D.

Jessica D. — Thu, 16 Jul 2009 15:10:12 +0000

I, too, am very surprised by some of these findings — especially that teens are only online for 11 hours nad 32 minutes per month! (p.6). How interesting!

By: B.J.

B.J. — Wed, 15 Jul 2009 19:32:57 +0000

Some great info in here for sure. Thanks for sharing it Dave! Would be interested in learning more about their sample though as indeed, I am surprised by some of their findings as well.