Nielsen recently released their report “How Teens Use Media“, which covered the myths and realities of teen media trends.  The above chart does a great job of outlining how Teens interact with various types of media.  Personally I was surprised by some of the numbers:

• TV is still an overwhelmingly dominant form of media at 3 hours and 20 minutes.  That is greater than PC + Console Gaming + Internet + DVR + DVD.
• The same # of Teens “watch video on an MP3 Player” as “read newspapers.”
• 1 in 3 are using the Mobile Web (has your brand even thought about this?)

Often Brand Managers jump to the conclusion that Teens are using media in very differently ways.  But according to these numbers, there might just be more similarities than differences.