Comments on: Fluent: The Razorfish Social Influence Marketing Report

By: Shiv Singh

Shiv Singh — Sun, 19 Jul 2009 04:26:24 +0000

Graham, to answer your question - yes we used TNS Cymfony score for the raw data collection and the sentiment calculations. They use a combination of technology and human intelligence. There are of course other strong vendors like Visible Technologies, Neilsen Buzzmetrics, Motivequest and others that can provide the data too. Shiv Singh, http://goingsocialnow.com

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By: Sparxoo

Sparxoo — Tue, 14 Jul 2009 21:30:39 +0000

Razorfish's Fluent report reinforces the many theories and assumptions (and debunks a few) floating around this industry. My hope is more reports like this will emerge to clarify social strategies for marketers and brand managers alike.

And great outline Dave. I read the entire report and you did a great job summing it all up. Looking forward to more posts.

-Ethan

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Online Reputation Management — Tue, 14 Jul 2009 17:48:21 +0000

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By: Graham

Graham — Mon, 13 Jul 2009 22:27:45 +0000

Dave – do you happen to know what services will be able to measure SIM scores? I'm guessing TNS/Cymfony since they worked with Razorfish to create SIM score measurement.

Thanks,
Graham

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