http://www.hardknoxlife.com/2009/07/01/brands-i-love-knob-creek-tells-the-world-thanks-for-nothing/ A Brand Management blog by Dave Knox @daveknox Thu, 18 Mar 2010 00:32:22 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.hardknoxlife.com/2009/07/01/brands-i-love-knob-creek-tells-the-world-thanks-for-nothing/comment-page-1/#comment-1091 MCE Round Table: Laugh! Cry! Real-Life Stories of Customer Experience | Maximum Customer Experience Blog Sat, 11 Jul 2009 09:18:55 +0000 http://www.hardknoxlife.com/?p=1783#comment-1091 [...] this quickie get you through your long summer days without bourbon? Brands I Love: Knob Creek tells the world “Thanks for Nothing” by Dave Knox at Hard Knox Life. Knob Creek tells a story that resonates powerfully, in very few [...] [...] this quickie get you through your long summer days without bourbon? Brands I Love: Knob Creek tells the world “Thanks for Nothing” by Dave Knox at Hard Knox Life. Knob Creek tells a story that resonates powerfully, in very few [...]

]]> http://www.hardknoxlife.com/2009/07/01/brands-i-love-knob-creek-tells-the-world-thanks-for-nothing/comment-page-1/#comment-1073 Will Krieger Tue, 07 Jul 2009 21:18:36 +0000 http://www.hardknoxlife.com/?p=1783#comment-1073 Great post! Nothing sells better than quality. This is a great way for Knob Creek to show their pride in consistent quality. WK Great post! Nothing sells better than quality. This is a great way for Knob Creek to show their pride in consistent quality. WK

]]> http://www.hardknoxlife.com/2009/07/01/brands-i-love-knob-creek-tells-the-world-thanks-for-nothing/comment-page-1/#comment-1064 Melissa Morrison Thu, 02 Jul 2009 13:02:04 +0000 http://www.hardknoxlife.com/?p=1783#comment-1064 Thanks for picking that up. It was a compelling ad in Sunday's NYT, made me want to run out and buy it despite not really being a bourbon drinker. The perceived rarity and scarcity of their product (due to dedication to quality) make it quite desirable. Thanks for picking that up. It was a compelling ad in Sunday's NYT, made me want to run out and buy it despite not really being a bourbon drinker. The perceived rarity and scarcity of their product (due to dedication to quality) make it quite desirable.

]]> http://www.hardknoxlife.com/2009/07/01/brands-i-love-knob-creek-tells-the-world-thanks-for-nothing/comment-page-1/#comment-1060 Kevin Dwinnell Thu, 02 Jul 2009 02:49:50 +0000 http://www.hardknoxlife.com/?p=1783#comment-1060 It's not easy to stick to that kind of commitment. And maybe that's the marker of an exceptional brand. It's not easy to stick to that kind of commitment. And maybe that's the marker of an exceptional brand.

]]>