While summer is upon us, there is plenty of news happening in the world of Digital Marketing. Here are some of the articles / pieces of news that jumped out to me in recent weeks:
Team Wins Netflix $1 Million Crowdsourcing Prize: For several years, Netflix has had an open challenge that whoever improved their recommendation engine by 10% would win a prize of $1 million dollars. This has always been one of my favorite examples of Crowdsourcing in business and it looks like someone is finally going to claim the prize.
Online Advertising hits a rough patch, while Google and Digg release new ad units: With the economy putting a pinch on advertising, digital marketers will need to turn to innovation to win new ad dollars. Google and Digg are doing just that with the introduction of new ad units that give interesting options to Brand Marketers.
Dunkin Donuts Creates Innovative Facebook Campaign: I love this campaign by Dunkin Donut to its fans into brand advocates. Simple, straightforward…and effective promotional campaign.
Five Leaders in YouTube Marketing: Lots of brands are trying to figure out how to best use YouTube for their marketing efforts. While this post highlights 5 examples, Home Depot is far and away my favorite example.
Facebook Talks about Payments Across the Web: Micropayments continue to gain traction and Facebook Connect is appearing on more and more sites. Combine these two things and Facebook might be onto something very interesting as it explores ways to build revenue.