Comments on: I have seen the future of TV…and it’s not your Dad’s Prime Time http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeremiah Talat http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-4722 Jeremiah Talat Fri, 16 Apr 2010 23:12:17 +0000 http://www.hardknoxlife.com/?p=1715#comment-4722 I recommend that you take a look these places. <a href="http://justin.tv" rel="nofollow">http://justin.tv</A> http://bit.ly/c4fBQd I recommend that you take a look these places.

http://justin.tv
http://bit.ly/c4fBQd

]]> By: AJ http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-2764 AJ Mon, 26 Oct 2009 18:32:18 +0000 http://www.hardknoxlife.com/?p=1715#comment-2764 KEN .... research RHN (Real Hip Hop Network) I heard this was coming 5 years ago ....invested .... just waiting on the Fure to come ! KEN …. research RHN (Real Hip Hop Network)

I heard this was coming 5 years ago ….invested …. just waiting on the Fure to come !

]]> By: Stanley Furniture Estate Lightly Distressed Carriage House Leather Bed 4 Piece Bedroom Set http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-1160 Stanley Furniture Estate Lightly Distressed Carriage House Leather Bed 4 Piece Bedroom Set Tue, 14 Jul 2009 13:48:26 +0000 http://www.hardknoxlife.com/?p=1715#comment-1160 <strong>Stanley Furniture Estate Lightly Distressed Carriage House Leather Bed 4 Piece Bedroom Set...</strong> An interesting post by a bloger made me ...... Stanley Furniture Estate Lightly Distressed Carriage House Leather Bed 4 Piece Bedroom Set…

An interesting post by a bloger made me ……

]]> By: Michael http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-1029 Michael Wed, 24 Jun 2009 01:53:39 +0000 http://www.hardknoxlife.com/?p=1715#comment-1029 You are dead on Dave, and many big operators will get hit between the eyes on this. They do have the deep pockets to buy many of the major online content players as they grow, however. They also have DRM and QoS hooks across the network to prioritize packets as they deem fit, Can you imagine your TV provider giving you a Denial-of-Service attack? More on this soon.. You are dead on Dave, and many big operators will get hit between the eyes on this. They do have the deep pockets to buy many of the major online content players as they grow, however. They also have DRM and QoS hooks across the network to prioritize packets as they deem fit,

Can you imagine your TV provider giving you a Denial-of-Service attack?

More on this soon..

]]> By: Ken Takata http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-1026 Ken Takata Tue, 23 Jun 2009 17:36:46 +0000 http://www.hardknoxlife.com/?p=1715#comment-1026 It's not too far of a jump to see how this decline in the typical cable TV company will lead to the rise of newer, smarter, or at least re-vamped cell phone companies. Can't you see a day coming where your phone acts as your phone, CD/movie collection, personal assistant, computer, and Cable box? Get the TV service from your phone company and plug it in to any TV or monitor your around and stream the millions of channels. The technology is coming, hopefully I can latch on to the company that does it successfully! It's not too far of a jump to see how this decline in the typical cable TV company will lead to the rise of newer, smarter, or at least re-vamped cell phone companies. Can't you see a day coming where your phone acts as your phone, CD/movie collection, personal assistant, computer, and Cable box? Get the TV service from your phone company and plug it in to any TV or monitor your around and stream the millions of channels. The technology is coming, hopefully I can latch on to the company that does it successfully!

]]> By: ted rheingold http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-1019 ted rheingold Tue, 23 Jun 2009 05:35:17 +0000 http://www.hardknoxlife.com/?p=1715#comment-1019 Funny, I'm reading this after just finishing setting up a mac mini as our new tv computer. I think you're absolutely right in your definition of future of "tv" Funny, I'm reading this after just finishing setting up a mac mini as our new tv computer. I think you're absolutely right in your definition of future of "tv"

]]> By: Vincent Chan http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-1015 Vincent Chan Tue, 23 Jun 2009 03:26:25 +0000 http://www.hardknoxlife.com/?p=1715#comment-1015 I think the TV Networks which invest the most in the digital based distribution will be the winners of tomorrow. They have to make their content available on EVERY media channels, including social media. If they think people still sit on a couch and watch TV every night, they will soon become the NY Times in this era. Right now, Craigslist takes away a lot of revenue from the newspaper industry. And who knows which web site will do the same to the TV industry? Tech is a fast changing world. You can't always play catch up game. You have to test and try new methods all the time. But I think some TV networks are smarter than the Newspaper guys. At least they have Hulu and Current trying new things. And they still have an important asset that web companies can't replicate anytime soon. It is the celebrities who are famous in a national or international level. It's not like you can easily invite Brad Pitt to show up on a YouTube channel anytime soon. Celebrities are limited assets for TV networks. They will become competitive advantages for them against smaller startups. TV networks have to smart about licensing issues too. It's hard to calculate the potential revenue Hulu can get if they are willing to open the site to countries other than the US. I know it's really hard to do that because of licensing problems. But that's THE future. They just have to figure out a solution. People outside of the US are already watching their content via bit torrent or video streaming web sites illegally. If Hulu opens to those countries, at least they can control how to monetize the site. Tomorrow winners: CNBC, ESPN - for their laser focus and brand Fox, NBC, ABC - for Hulu (willing to try new things) Current - for continuous experiments in internet and traditional platform Tomorrow losers: Local TV Channels - lack of investment in digital distribution I think the TV Networks which invest the most in the digital based distribution will be the winners of tomorrow. They have to make their content available on EVERY media channels, including social media. If they think people still sit on a couch and watch TV every night, they will soon become the NY Times in this era.

Right now, Craigslist takes away a lot of revenue from the newspaper industry. And who knows which web site will do the same to the TV industry? Tech is a fast changing world. You can't always play catch up game. You have to test and try new methods all the time. But I think some TV networks are smarter than the Newspaper guys. At least they have Hulu and Current trying new things. And they still have an important asset that web companies can't replicate anytime soon. It is the celebrities who are famous in a national or international level. It's not like you can easily invite Brad Pitt to show up on a YouTube channel anytime soon. Celebrities are limited assets for TV networks. They will become competitive advantages for them against smaller startups.

TV networks have to smart about licensing issues too. It's hard to calculate the potential revenue Hulu can get if they are willing to open the site to countries other than the US. I know it's really hard to do that because of licensing problems. But that's THE future. They just have to figure out a solution. People outside of the US are already watching their content via bit torrent or video streaming web sites illegally. If Hulu opens to those countries, at least they can control how to monetize the site.

Tomorrow winners:
CNBC, ESPN – for their laser focus and brand
Fox, NBC, ABC – for Hulu (willing to try new things)
Current – for continuous experiments in internet and traditional platform

Tomorrow losers:
Local TV Channels – lack of investment in digital distribution

]]> By: Jamie Favreau http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-1014 Jamie Favreau Tue, 23 Jun 2009 00:53:55 +0000 http://www.hardknoxlife.com/?p=1715#comment-1014 Interesting... I am not a big gamer myself but you are right about the product placement and the fact this could be a party game and more entertaining then prime time television. I know I don't even want to turn my television on during the off season of hockey and then the summer because it is all reruns. The few shows I do watch are done for the season! Interesting…
I am not a big gamer myself but you are right about the product placement and the fact this could be a party game and more entertaining then prime time television. I know I don't even want to turn my television on during the off season of hockey and then the summer because it is all reruns. The few shows I do watch are done for the season!

]]> By: Steve Poppe http://www.hardknoxlife.com/2009/06/22/i-have-seen-the-future-of-tvand-its-not-your-dads-prime-time/comment-page-1/#comment-1013 Steve Poppe Mon, 22 Jun 2009 15:12:48 +0000 http://www.hardknoxlife.com/?p=1715#comment-1013 This online gaming application sounds like it may actually cut into beer sales. And I'm not kidding. Very cool example of a future technology that's is goind to hit, David. This online gaming application sounds like it may actually cut into beer sales. And I'm not kidding. Very cool example of a future technology that's is goind to hit, David.

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