At the Forward ‘09: Brandologie conference in Portland, Tim Stock from Scenario DNA is giving a very interesting presentation on the lessons that brands can learn from the video game Grand Theft Auto about Connecting with Consumers. My favorite quote in the presentation is Tim’s prediction of the future:
“The future is less about building than it is about transforming what is already there.”
Note: RSS Readers need to click through to see the presentation
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Tags: American Marketing Association, Grand Theft Auto, slideshare
Thanks for posting this Dave. I love when we connect gaming and marketing in one piece of teaching.
TIm's presentations are all great. Very insightful stuff.
“The future is less about building than it is about transforming what is already there.”
The recent Time cover story on Twitter by @stevenbjohnson makes this same point when he talks about how measuring American innovation in PhD's and patents misses the point. Innovation that creates value can occur in many places along the value chain. If your context has significant end-user innovation then you must adapt by spending your time and money on connecting, building trust and empowering your end users instead of trying to figure out how to amuse or entertain them.
Nice presentation Dave, thanks for linking to it. Gives me some helpful language to help describe the shift.
Very insightful view….it will take me some time to digest what it was saying…