http://www.hardknoxlife.com/2009/03/16/pepsico-shows-brands-how-not-to-crash-the-party-at-sxsw/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.hardknoxlife.com/2009/03/16/pepsico-shows-brands-how-not-to-crash-the-party-at-sxsw/comment-page-1/#comment-4401 hummingbird twitter software Wed, 17 Mar 2010 18:51:05 +0000 http://www.hardknoxlife.com/?p=1382#comment-4401 Overall, Twitter can be exploited as a marketing tool if done correctly. Using twitter as a marketing strategy is a topic of much argumentation in the marketing world. I have study numerous articles in favor of this technique and equally as many against it.  Overall, Twitter can be exploited as a marketing tool if done correctly. Using twitter as a marketing strategy is a topic of much argumentation in the marketing world. I have study numerous articles in favor of this technique and equally as many against it. 

]]> http://www.hardknoxlife.com/2009/03/16/pepsico-shows-brands-how-not-to-crash-the-party-at-sxsw/comment-page-1/#comment-657 Gilbert Melott Thu, 19 Mar 2009 15:39:59 +0000 http://www.hardknoxlife.com/?p=1382#comment-657 Solid post - you nailed it on a couple of fronts. Pepsi was not intrusive and became part of the experience with their 'experiment'. The second point and the one I gravitate to is your comments on even though social media is a high tech medium, it still needs to have a high touch sensibility - hands on, on the ground, listening, talking, etc. That's what all good brands do, what all good writers do, and what all good leaders do - - keep pounding away. G. Solid post – you nailed it on a couple of fronts. Pepsi was not intrusive and became part of the experience with their 'experiment'. The second point and the one I gravitate to is your comments on even though social media is a high tech medium, it still needs to have a high touch sensibility – hands on, on the ground, listening, talking, etc. That's what all good brands do, what all good writers do, and what all good leaders do – - keep pounding away. G.

]]> http://www.hardknoxlife.com/2009/03/16/pepsico-shows-brands-how-not-to-crash-the-party-at-sxsw/comment-page-1/#comment-650 the weakonomist Mon, 16 Mar 2009 12:46:47 +0000 http://www.hardknoxlife.com/?p=1382#comment-650 They really have done a great job this year with the sponsorship. Like you, I'm telling myself each year to go to SXSW. One of these days I'll make it. They really have done a great job this year with the sponsorship. Like you, I'm telling myself each year to go to SXSW. One of these days I'll make it.

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