I just wanted to say a huge thank you to everyone that helped P&G last night with our Loads of Hope program.  In just over 4 hours, we raised $50,000 for charity… a sum that was then matched by the Tide brand.  It’s amazing that through the power of Social Media and the support of some wicked smart people, you could raise $100,000 to help a great cause.  You can’t help but feel good about that.

If you want to get a feel for the event, you can check out the Twitter Stream (where Tide was a top 10 term last night) or read the great insights by some of the people that participated last night.

• Ad Age – “P&G Gives Its Marketers a Crash Course in Social Media“
• Cincinnati Enquirer – “P&G Tries Out Social Networks”
• Kevin Dugan – “Being Digital at P&G, Raising $100K for Disaster Relief“
• Peter Kim – “Recap of P&G Digital Night“
• Ian Sohn – “P&G’s Social Media Experiment: Loads of Hope“
• Dayton Business Journal – “P&G hosts Google, Facebook officials for digital marketing experiment“
• Forrester Research – “P&G Tests the Power of Social Media“

Thank you again to everyone for your support.  We helped a great cause and helped to teach ourselves about the power of digital and social media.

And I promise no more mentions of “buy this t-shirt” on this blog or Twitter.

* NOTE: Despite the plugs for Loads of Hope last night and today, this blog remains my personal blog and anything stated here is not the opinion of my employer.

Tags: Advertising Age, Facebook, google, Loads of Hope, social network, Tide, Twitter

This entry was posted on Thursday, March 12th, 2009 at 5:53 am and is filed under Digital Marketing, P&G. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.