You can’t help but marvel at the power of Social Media

I just wanted to say a huge thank you to everyone that helped P&G last night with our Loads of Hope program.  In just over 4 hours, we raised $50,000 for charity… a sum that was then matched by the Tide brand.  It’s amazing that through the power of Social Media and the support of some wicked smart people, you could raise $100,000 to help a great cause.  You can’t help but feel good about that.

If you want to get a feel for the event, you can check out the Twitter Stream (where Tide was a top 10 term last night) or read the great insights by some of the people that participated last night.

Thank you again to everyone for your support.  We helped a great cause and helped to teach ourselves about the power of digital and social media.

And I promise no more mentions of “buy this t-shirt” on this blog or Twitter.

* NOTE: Despite the plugs for Loads of Hope last night and today, this blog remains my personal blog and anything stated here is not the opinion of my employer.

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  1. Mike H says

    Nice call out in Ad Age this morning! I'll sport my new blue Tide shirt in a few weeks when we catch up.

  2. says


    Simply an amazing effort. The campaign seemed to really energize the marketing/Twitter community internally and externally. Fantastic stuff! I hope I was able to get my order in last minute…


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