Aki Spicer over at Fallon Planning put together this great summary of 6 ways that brands can play on Twitter. Given my previous thoughts on Twitter, it’s nice to see someone summarize the opportunities for brands. (Click the image to enlarge or grab the PDF)

How many times have you heard someone proclaim, “Mobile Marketing is going to be huge this year!”?  Personally I think I have heard it every year since about 2004.  But despite these constant shouts, I did read some recent facts & figures that make me think the time of mobile might arriving sooner rather than later.  Consider these: The mobile

For the past century, there has been an “exclusivity of creativity” in the world of marketing.  For great advertising, Brand Managers only had one place to turn – Madison Avenue. But something remarkable happened over the Super Bowl this year that put the “exclusivity of creativity” at risk.  For the third year in a row, Doritos ran a Consumer Generated

Photo courtesy of Will Lion.  Quote by Russell Davies

Thanks to David Berkowitz, I came across this nice summary of the major trends in online media and search in 2008.  The presentation is data heavy but pretty useful.  The following really caught my attention: Google continued to grow their Share of Search, up 8 points to 68% market share.  And their “searchers” had the highest rate of loyalty, making