Comments on: 6 Winning Strategies for Brands on Twitter http://www.hardknoxlife.com/2009/02/21/6-winning-strategies-for-brands-on-twitter/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Andrew Robinson http://www.hardknoxlife.com/2009/02/21/6-winning-strategies-for-brands-on-twitter/comment-page-1/#comment-593 Andrew Robinson Mon, 23 Feb 2009 14:37:54 +0000 http://www.hardknoxlife.com/?p=1243#comment-593 I love this. It illustrates the different uses for twitter really well. What I think a lot of brands are doing wrong is not considering their audience and what they want to see from twitter. I think some just see it as another place to post press releases, which is fine if that's what your audience wants. But this is completely inappropriate for many brands and many are missing a big opportunity. This is something I touch on in my blog: <a href="http://www.andrewjrobinson.net/?p=46" target="_blank">http://www.andrewjrobinson.net/?p=46</a> Do you know of any other examples where brands have done a good or bad job of using twitter to really make a connection with their audience? I love this. It illustrates the different uses for twitter really well.

What I think a lot of brands are doing wrong is not considering their audience and what they want to see from twitter. I think some just see it as another place to post press releases, which is fine if that's what your audience wants. But this is completely inappropriate for many brands and many are missing a big opportunity.

This is something I touch on in my blog: http://www.andrewjrobinson.net/?p=46

Do you know of any other examples where brands have done a good or bad job of using twitter to really make a connection with their audience?

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