Aki Spicer over at Fallon Planning put together this great summary of 6 ways that brands can play on Twitter. Given my previous thoughts on Twitter, it’s nice to see someone summarize the opportunities for brands.
(Click the image to enlarge or grab the PDF)
Tags: Brand Building, Social Media, Twitter
I love this. It illustrates the different uses for twitter really well.
What I think a lot of brands are doing wrong is not considering their audience and what they want to see from twitter. I think some just see it as another place to post press releases, which is fine if that's what your audience wants. But this is completely inappropriate for many brands and many are missing a big opportunity.
This is something I touch on in my blog: http://www.andrewjrobinson.net/?p=46
Do you know of any other examples where brands have done a good or bad job of using twitter to really make a connection with their audience?