How many times have you heard someone proclaim, “Mobile Marketing is going to be huge this year!”?  Personally I think I have heard it every year since about 2004.  But despite these constant shouts, I did read some recent facts & figures that make me think the time of mobile might arriving sooner rather than later.  Consider these:

The mobile phone is the most popular electronic device in the world:

• 3X more cellphones than TV’s
• 2X more cellphones that PC’s
• 91% of mobile users keep their cell phone within one meter of themselves 24 hours/day 365 days/yr

The mobile phone is second nature to Millenials:

• 10 years old is the average age a tween/teen gets their first cellphone
• 88% of tweens/teens use a cell phone daily

There is huge potential for Digital Content and Search through the mobile phone:

• 10.3MM US subscribers access video on their handset every month…yet 109MM user are capable of doing so on the cellphone they own
• 500MM iPhone Apps have been downloaded since its debut in July 08
• 21MM US mobile phone users who use search per month, a 68% increase in 2007

And finally if those didn’t grab your attention, marketers are starting to put their wallets where the facts are:

• 25%+ of brands expect to see mobile advertising taking 2-5% of their overall marketing budget in the next 5 years