A great video to illustrate change in the marketing landscape

Jan 21 2009

A great video to illustrate change in the marketing landscape

Chris Wilson at The Marketing Fresh Peel, pointed out a great video by the German ad agency Scholz & Friends on how the world of Brand Management has changed from the 1940’s through today. It is a simple, insightful, and quick way for any Brand Manager to illustrate the need for change to their management.

Tags: brand management, brand manager, Marketing

This entry was posted on Wednesday, January 21st, 2009 at 8:01 am and is filed under Brand Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

11233 Responses2009-01-21+15%3A01%3A45Dave+Knox to “A great video to illustrate change in the marketing landscape”

Understanding the Shift in Marketing | :: a thousand cuts :: adam cohen's blog says:

January 23, 2009 at 8:00 am

[...] to Dave Knox, a brand manager at P&G, for spotting this video. This is a simple and clear example of how [...]

Reply
Vincent Schmidlin says:

January 24, 2009 at 2:10 pm

Hi Dave, thanks for picking up our little movie. We are glad you like it. Vincent

Reply
Small Farm Design » Blog Archive » links for 2009-01-28 says:

January 28, 2009 at 11:00 am

[...] A great video to illustrate change in the marketing landscape | Hard Knox Life In a little over 3 minutes this well conceived video illustrates how the traditional ways of marketing are no longer effective. (tags: marketing business strategy) [...]

Reply