Comments on: Will Yahoo and Intel finally deliver on the promise of Internet-enabled TV in our Living Room? http://www.hardknoxlife.com/2008/12/29/will-yahoo-and-intel-finally-deliver-on-the-promise-of-internet-enabled-tv-in-our-living-room/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: finn mckenty http://www.hardknoxlife.com/2008/12/29/will-yahoo-and-intel-finally-deliver-on-the-promise-of-internet-enabled-tv-in-our-living-room/comment-page-1/#comment-496 finn mckenty Wed, 31 Dec 2008 19:07:41 +0000 http://hardknoxlife.wordpress.com/?p=1075#comment-496 lots of good points on here- i can remember variations on these ideas going back to when i was a kid (mid 80s or so). some of them actually made it to the market, like Sega Channel, or the more elaborate, Japan-only concept from Nintendo called Satellaview (<a href="http://en.wikipedia.org/wiki/Satellaview)," rel="nofollow">http://en.wikipedia.org/wiki/Satellaview),</a>and of course there have been zillions of IPTV products and concepts over the years. these ideas have been bouncing around forever, yet nobody seems to have found the right execution yet (although the consoles and itunes seem to have come the closest). as brandon's point illustrates, it seems like diffusion of innovation never happens the way we think it will happen, especially in consumer electronics/technology. to borrow from nassim nicholas taleb, i think we're talking about things that exist in the world of Extremistan, not the comfortable, predictable world of Mediocristan. i don't put too much stock in forecasts here. lots of good points on here- i can remember variations on these ideas going back to when i was a kid (mid 80s or so). some of them actually made it to the market, like Sega Channel, or the more elaborate, Japan-only concept from Nintendo called Satellaview (http://en.wikipedia.org/wiki/Satellaview),and of course there have been zillions of IPTV products and concepts over the years. these ideas have been bouncing around forever, yet nobody seems to have found the right execution yet (although the consoles and itunes seem to have come the closest).

as brandon's point illustrates, it seems like diffusion of innovation never happens the way we think it will happen, especially in consumer electronics/technology. to borrow from nassim nicholas taleb, i think we're talking about things that exist in the world of Extremistan, not the comfortable, predictable world of Mediocristan. i don't put too much stock in forecasts here.

]]> By: Dave Knox http://www.hardknoxlife.com/2008/12/29/will-yahoo-and-intel-finally-deliver-on-the-promise-of-internet-enabled-tv-in-our-living-room/comment-page-/#comment-495 Dave Knox Wed, 31 Dec 2008 17:51:14 +0000 http://hardknoxlife.wordpress.com/?p=1075#comment-495 Brandon - Great point on the video game consoles. Since I'm sitting right now playing my Xbox 360 while streaming music from my computer in the office, you are very much on the button when you say the Internet is already in the Living Room. As for the majority embracing IPTV, it is only going to happen when the experience is as easy as TV watching today. Partnership with the cable operators could make this happen...or it could be Microsoft doing it through the Xbox 360. Maybe if they finally buy Yahoo for pennies on the dollar, they can make it a reality that much faster?!? Brandon – Great point on the video game consoles. Since I'm sitting right now playing my Xbox 360 while streaming music from my computer in the office, you are very much on the button when you say the Internet is already in the Living Room.

As for the majority embracing IPTV, it is only going to happen when the experience is as easy as TV watching today. Partnership with the cable operators could make this happen…or it could be Microsoft doing it through the Xbox 360. Maybe if they finally buy Yahoo for pennies on the dollar, they can make it a reality that much faster?!?

]]> By: brandon http://www.hardknoxlife.com/2008/12/29/will-yahoo-and-intel-finally-deliver-on-the-promise-of-internet-enabled-tv-in-our-living-room/comment-page-1/#comment-494 brandon Wed, 31 Dec 2008 17:30:04 +0000 http://hardknoxlife.wordpress.com/?p=1075#comment-494 It really is crazy how long this prophesy of Internet enabled TV has been haunting us. Interesting take Dave, and appreciate your optimism, but do you really see consumers outside of the tech centers embracing this type of technology any time soon? Being based in SF, I often forget the lag in adoption, or even interest. Secondly, I've seen this conversation come up often, at industry conferences, online, etc... but rarely do people address the penetration of gaming consoles, which have already made significant leaps in bringing internet into the living room. I don't know the numbers of internet enabled consoles already in US homes, but if there's somebody well positioned to take advantage of this advancement, I'd say it be the Nintendos, Sonys, MS Xbox's. As the features become more compelling, let's see if they can connect with cable operators/satellite to make it work. The technology is already in home. It really is crazy how long this prophesy of Internet enabled TV has been haunting us. Interesting take Dave, and appreciate your optimism, but do you really see consumers outside of the tech centers embracing this type of technology any time soon? Being based in SF, I often forget the lag in adoption, or even interest.

Secondly, I've seen this conversation come up often, at industry conferences, online, etc… but rarely do people address the penetration of gaming consoles, which have already made significant leaps in bringing internet into the living room. I don't know the numbers of internet enabled consoles already in US homes, but if there's somebody well positioned to take advantage of this advancement, I'd say it be the Nintendos, Sonys, MS Xbox's. As the features become more compelling, let's see if they can connect with cable operators/satellite to make it work. The technology is already in home.

]]> By: dansweet http://www.hardknoxlife.com/2008/12/29/will-yahoo-and-intel-finally-deliver-on-the-promise-of-internet-enabled-tv-in-our-living-room/comment-page-1/#comment-492 dansweet Mon, 29 Dec 2008 17:35:23 +0000 http://hardknoxlife.wordpress.com/?p=1075#comment-492 I think the big challenge is the "TVs are social" piece of it. People's interests are so unique that even within one family people won't want the same thing streaming on the TV. VH1's pop-up video never really caught on and I have never once used the DVD special feature to pop up extra content over my movie. I think this has been done so poorly so many times that consumers have given up hope. Hence the "finally deliver" piece of your headline. I'd love it--done right. Problem is, we are all individuals and your "right" likely isn't my "right." I think the big challenge is the "TVs are social" piece of it. People's interests are so unique that even within one family people won't want the same thing streaming on the TV. VH1's pop-up video never really caught on and I have never once used the DVD special feature to pop up extra content over my movie. I think this has been done so poorly so many times that consumers have given up hope. Hence the "finally deliver" piece of your headline. I'd love it–done right. Problem is, we are all individuals and your "right" likely isn't my "right."

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