Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others.  As Brand Managers think about cause marketing programs, they should consider these facts:

• 87% of Millennials (defined as 16-29) agree that  my priority is to look after my family, charity begins at home.
• 50% of Millennials agree that regularly donating your time to help others in need is a sign of success and accomplishment.*
• There are four types of Millenials when it comes to their views on “giving”: 1.) Consistent Givers, 2.) Uber Givers, 3.) Not There Yet, & 4.) Spirit Givers

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Tags: branding, generation y, Marketing, Resource Interactive

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