Comments on: Mashable says brands don’t belong on Twitter

By: 6 Winning Strategies for Brands on Twitter | Hard Knox Life

6 Winning Strategies for Brands on Twitter | Hard Knox Life — Sat, 21 Feb 2009 12:49:44 +0000

[...] Fallon Planning put together this great summary of 6 ways that brands can play on Twitter. Given my previous thoughts on Twitter, it’s nice to see someone summarize the opportunities for [...]

By: DKnoxMU

DKnoxMU — Tue, 03 Feb 2009 12:30:06 +0000

Appreciate the kind words! You make a great distinction between putting a face on a brand and humanizing a brand. I really think the danger of marketers “ruining a good thing” like Twitter will be if too many of us try to humanize brands through social media tools. As my buddy Alan Wolk so often says, “Your Brand is NOT my friend” so we should remember that people want to know their fellow humans behind the brand…but they dont want to be friends with the brand itself.

By: Phil_M

Phil_M — Wed, 21 Jan 2009 17:22:53 +0000

I'm probably one of the 'late adopters' of social media (poor me… late learner might be more appropriate) and arrived at this discussion thread somewhat fortuitously (that is, I just followed some links on Google). Right now I'm trying to get up to speed with how brands can use (and do use or abuse) social media, so the Twitter debate is interesting. Can anyone recommend a website (in addition to 'Hard Knox Life' of course! )and some useful, informative books (packed with relevant information – no grunge please) which I would give me a decent launch pad to understand brands + social media, as well as some insight into the array of social media tools that are 'out there'? I really need a 101 crash course in order to follow discussions like this one. Right now it feels like the party's just getting started but I'm still at home figuring out how to get there!

By: Corvida

Corvida — Mon, 19 Jan 2009 06:29:36 +0000

They should do a better job next time and let you write the article. Brands definitely belong on Twitter because you can put a face on a brand. Conversations can lead to business and vice versa. Everyone can win if the cards are played correctly. However banning brands is the most absurd thing in the world. Think of what Chris Brogan and Scoble being banned on Twitter, because they are their own brands.

Now humanizing a brand is a different story, but not everything can be humanized in the digital world.

By: funny you should ask » on the old farts and social media

funny you should ask » on the old farts and social media — Tue, 16 Dec 2008 14:45:12 +0000

[...] if you don’t genuinely get involved and play by the rules, norms and social common sense. Post from Hard Knox [...]

By: Holly

Holly — Tue, 16 Dec 2008 01:53:57 +0000

I agree with Andrea. I think if the company can share information about its products or services without flooding, it can absolutely be beneficial to both the consumer and the company I think SouthWest Airlines is a great example of a company that has taken full and well advantage of Twitter.

By: Do Brands Belong on Twitter? Sure! « Bark vs. Bite

Do Brands Belong on Twitter? Sure! « Bark vs. Bite — Mon, 15 Dec 2008 23:48:41 +0000

[...] entities on social media such as Twitter. Dave Knox sums up the sides of the issue nicely here. The crux of Mark Drapeau’s argument for banning brands from Twitter seems to be that Twitter [...]

By: Michael Brito

Michael Brito — Mon, 15 Dec 2008 23:14:48 +0000

Hey Dave — thanks for the mention. I appreciate it.

By: Andrea Hill

Andrea Hill — Mon, 15 Dec 2008 21:34:26 +0000

I think there is a place for brands on twitter. I follow digsby, twittad and a few others. I do this because i like the ease with which I can get information from the brands. I don’t want to hear from “John” from DIgsby. I don’t actually care about that person, I am specifically looking for product/brand info.

This is twitter, part of the joy of it is that there are no rules. Let people use it as they wish..

By: What if there really was a Victoria?

What if there really was a Victoria? — Mon, 15 Dec 2008 20:42:45 +0000

[...] Mashable says brands don’t belong on Twitter [...]