Archives for: December 2008
Will Yahoo and Intel finally deliver on the promise of Internet-enabled TV in our Living Room?

At CES 2009, Intel and Yahoo will reveal the latest in their Connected TV initiative, a program they hope will “mark the beginning of their Internet-fueled expansion to the world of TV.”  According to CNET, the companies have different goals with the Connected TV initiative. For Yahoo, it’s establishment of the Widget Channel, a software foundation that can house programs

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eBay’s Holiday Contest SNAFU a lesson for all eMarketers

Guest Post:  This post was contributed by Kelly Kilpatrick, who writes on the subject of MBA admissions. She invites your feedback at kellykilpatrick24 at gmail dot com. In the TechCrunch article (12/4) “eBay Holiday Contest Overrun By Automated Scripts, Honest Users Disgruntled,” it would seem the Internet behemoth messed up on its latest promotional effort, a holiday contest that was

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Lessons in Charitable Giving and Cause Marketing for Digital Millennials

Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others.  As Brand Managers think about cause marketing programs, they should consider these facts: 87% of Millennials (defined as 16-29) agree that  my priority is to look after my family, charity begins at home. 50% of Millennials agree that regularly donating your time to

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Mashable says brands don’t belong on Twitter

Mashable sparked an interesting debate on Friday when Dr Mark Drapeau made the bold statement that Twitter should ban brands from the site.  In the post “Do Brands Belong on Twitter”, Drapeau stated that: Thinking about what might be best for people, in my opinion Twitter should not only not charge brands for membership, but also ban them altogether. Not

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How should Brand Managers approach the Social Graphs of Facebook Connect and OpenID?

Over the past week, it would be hard not to notice the debate around social graphs and in particular, Facebook Connect versus OpenID.  The folks over at ReadWriteWeb summed it up best when they wrote: This battle isn’t about “single sign-on” – it’s about the payload that comes with it (friend networks, personal data, maybe more), it’s about the developer

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