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	<title>Comments on: Congratulations Motrin.  You just proved why every brand needs to understand Social Media</title>
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	<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/</link>
	<description>A Brand Management blog by Dave Knox @daveknox</description>
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		<title>By: gadddhh</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-3667</link>
		<dc:creator>gadddhh</dc:creator>
		<pubDate>Tue, 19 Jan 2010 06:16:13 +0000</pubDate>
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		<description>&lt;a href=&quot;http://kunndmn.com/&quot; target=&quot;_blank&quot;&gt;出会いカフェ&lt;/a&gt;&lt;a href=&quot;http://www.kunndmn.com/hokkaido/&quot; target=&quot;_blank&quot;&gt;北海道出会いカフェ&lt;/a&gt;&lt;a href=&quot;http://www.kunndmn.com/iwate/&quot; target=&quot;_blank&quot;&gt;岩手出会いカフェ&lt;/a&gt;&lt;a href=&quot;http://www.kunndmn.com/miyagi/&quot; target=&quot;_blank&quot;&gt;宮城出会いカフェ&lt;/a&gt;&lt;a href=&quot;http://www.kunndmn.com/akita/&quot; target=&quot;_blank&quot;&gt;秋田出会いカフェ&lt;/a&gt;v </description>
		<content:encoded><![CDATA[<p><a href="http://kunndmn.com/" target="_blank">出会いカフェ</a><a href="http://www.kunndmn.com/hokkaido/" target="_blank">北海道出会いカフェ</a><a href="http://www.kunndmn.com/iwate/" target="_blank">岩手出会いカフェ</a><a href="http://www.kunndmn.com/miyagi/" target="_blank">宮城出会いカフェ</a><a href="http://www.kunndmn.com/akita/" target="_blank">秋田出会いカフェ</a>v</p>
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		<title>By: referencement naturel</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-3216</link>
		<dc:creator>referencement naturel</dc:creator>
		<pubDate>Tue, 22 Dec 2009 08:50:16 +0000</pubDate>
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		<description>Merci pour ce post tr</description>
		<content:encoded><![CDATA[<p>Merci pour ce post tr</p>
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		<title>By: Maggie</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-1739</link>
		<dc:creator>Maggie</dc:creator>
		<pubDate>Tue, 04 Aug 2009 19:39:03 +0000</pubDate>
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		<description>Motrin sure was a big revelation about the power of social media. This is very insightful. Thanks. </description>
		<content:encoded><![CDATA[<p>Motrin sure was a big revelation about the power of social media. This is very insightful. Thanks.</p>
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		<title>By: burberry polos</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-879</link>
		<dc:creator>burberry polos</dc:creator>
		<pubDate>Mon, 25 May 2009 08:06:34 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=1007#comment-879</guid>
		<description>Congratulations Motrin. You just proved why every brand needs to understand Social Media Are you still trying to convince your management. </description>
		<content:encoded><![CDATA[<p>Congratulations Motrin. You just proved why every brand needs to understand Social Media Are you still trying to convince your management.</p>
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		<title>By: babolat pure drive</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-878</link>
		<dc:creator>babolat pure drive</dc:creator>
		<pubDate>Mon, 25 May 2009 08:05:29 +0000</pubDate>
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		<description>True enough. I agree, but the power here is not simply the network. It&#8217;s the community. </description>
		<content:encoded><![CDATA[<p>True enough. I agree, but the power here is not simply the network. It&rsquo;s the community.</p>
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		<title>By: Yks blog &#187; Blog Archive &#187; The Motrin Moms Backlash by the Numbers</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-438</link>
		<dc:creator>Yks blog &#187; Blog Archive &#187; The Motrin Moms Backlash by the Numbers</dc:creator>
		<pubDate>Thu, 27 Nov 2008 19:36:20 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=1007#comment-438</guid>
		<description>[...] learn more about the story, read Laura Fitton&#8217;s summary, Dave Knox of P&amp;G is taking note, has made it to the NY Times Parenting Blog, and the VP of Marketing representing [...]</description>
		<content:encoded><![CDATA[<p>[...] learn more about the story, read Laura Fitton&#8217;s summary, Dave Knox of P&#38;G is taking note, has made it to the NY Times Parenting Blog, and the VP of Marketing representing [...]</p>
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		<title>By: Score One For MotrinMoms, Motrin.com - Zero &#124;</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-459</link>
		<dc:creator>Score One For MotrinMoms, Motrin.com - Zero &#124;</dc:creator>
		<pubDate>Thu, 20 Nov 2008 19:25:26 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=1007#comment-459</guid>
		<description>[...] Congratulations Motrin. You just proved why every brand needs to understand Social Media [...]</description>
		<content:encoded><![CDATA[<p>[...] Congratulations Motrin. You just proved why every brand needs to understand Social Media [...]</p>
]]></content:encoded>
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		<title>By: Le bad buzz de Motrin : un manque de &#8220;love&#8221;social &#124; CiTiZeN L. aka Laurent Francois</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-458</link>
		<dc:creator>Le bad buzz de Motrin : un manque de &#8220;love&#8221;social &#124; CiTiZeN L. aka Laurent Francois</dc:creator>
		<pubDate>Wed, 19 Nov 2008 18:48:51 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=1007#comment-458</guid>
		<description>[...] possibles d&#8217;individus en ligne, joignant leurs forces pour dénoncer un sujet qu&#8217;ils considèrent comme inacceptables. On avait déjà eu l&#8217;exemple avec Poweo et la google bombe sur le mot [...]</description>
		<content:encoded><![CDATA[<p>[...] possibles d&#8217;individus en ligne, joignant leurs forces pour dénoncer un sujet qu&#8217;ils considèrent comme inacceptables. On avait déjà eu l&#8217;exemple avec Poweo et la google bombe sur le mot [...]</p>
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		<title>By: The Perils of an Echo Chamber at diversity.net.nz</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-457</link>
		<dc:creator>The Perils of an Echo Chamber at diversity.net.nz</dc:creator>
		<pubDate>Wed, 19 Nov 2008 17:10:01 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=1007#comment-457</guid>
		<description>[...] Congratulations Motrin. You just proved why every brand needs to understand Social Media [...]</description>
		<content:encoded><![CDATA[<p>[...] Congratulations Motrin. You just proved why every brand needs to understand Social Media [...]</p>
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		<title>By: Kids Food Allergies Blog &#187; Blog Archive &#187; Lessons from Motrin</title>
		<link>http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/comment-page-1/#comment-456</link>
		<dc:creator>Kids Food Allergies Blog &#187; Blog Archive &#187; Lessons from Motrin</dc:creator>
		<pubDate>Wed, 19 Nov 2008 16:10:17 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=1007#comment-456</guid>
		<description>[...] interesting to me &#8212; and I think to the food allergy community &#8212; is the larger lesson of how blogs and social networking sites can be used to send messages to producers and manufacturers.  On issues that are important to us all, we are much more likely to get producers/manufacturers [...]</description>
		<content:encoded><![CDATA[<p>[...] interesting to me &#8212; and I think to the food allergy community &#8212; is the larger lesson of how blogs and social networking sites can be used to send messages to producers and manufacturers.  On issues that are important to us all, we are much more likely to get producers/manufacturers [...]</p>
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