Comments on: Buyology: Truth & Lies About Why We Buy

By: uggs

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By: Ker Blur

Ker Blur — Sun, 23 Aug 2009 03:10:08 +0000

Interesting concepts presented here. I will definitely take a closer look at this book to improve my advertising campaign.

By: Zach

Zach — Fri, 27 Feb 2009 19:30:15 +0000

In my opinion this book is cheap and i wouldnt recomand it. First thing i noticed in this book Martin Lindstorm is trying to sell him , second thing book dont tell as anything so amazing that u wouldnt know just by reading some researches, in the other hand Lindstorm is telling us few interesting things/stories but still he is not teching us anything .

By: James W

James W — Wed, 18 Feb 2009 13:04:40 +0000

You can find out more on this topic by seeing Martin Lindstrom live in person, presenting his Buyology Symposium – http://www.globalleadersevents.com/lindstrom

By: Marketing goes deeper into the brain

Marketing goes deeper into the brain — Wed, 04 Feb 2009 07:12:13 +0000

[...] in 2008, but decided to quickly have a look at into the new year on a tip from Dave Knox over at Hard Knox Life. The book is basically about a set of neuromarketing experiments conducted by Martin Lindstrom. [...]

By: finnmckenty

finnmckenty — Sat, 08 Nov 2008 13:57:20 +0000

not sure how i feel about this particular book, but i’m definitely intrigued by neuromarketing. i’m far from a technical expert on the subject, but from talking with people who are, it seems like we’re not quite there in terms of our ability to accurately measure all relevant brain activity. that said, i am firmly in the reductionist camp (that is to say, i think all social phenomena can ultimately be explained by brain chemistry and other physical phenomena), so i think this is the future of marketing in some form or another.

as always, though, the gold standard for science is predictive success. i should probably read this, because i’d be interested to see to what extent neuromarketing has been able to deliver results. so far, i have not seen anything to convince me that we are able to apply naturalistic methods to social phenomena. the central question, in my mind, is the same old question of validity: are we measuring what we intend to measure? given how incredibly complex social phenomena are, it seems that qualitative, interpretive methods are just as valid as quantitative, naturalistic methods. in fact, applying naturalistic methods often results in “spurious precision,” in the form of conclusions that appear much more accurate than they really are (see econometrics).

sorry if that’s incoherent, i’m still a bit groggy this morning!

By: Kevin Dwinnell

Kevin Dwinnell — Thu, 06 Nov 2008 21:24:09 +0000

This will be an interesting read. I once felt I entered into marketing in an attempt to make myself less susceptible to its practices. So, I’ll Google this book, or maybe just go to Amazon and download it to a Kindle (see, impervious to marketing).

I’ve often wondered what the consumer’s financial tolerance is for monthly subscriptions.

By: Robby Wells

Robby Wells — Wed, 05 Nov 2008 22:35:14 +0000

I actually yawned. Thanks.