Image by via CrunchBase On the trip to the parent’s house this weekend, I was bemoaning the fact that Twitterberry is not exactly a stellar Twitter client for the Blackberry. And I appear to be in good company since Fred Wilson of Union Square Ventures complained about the same thing on Friday. So why is a smart developer not paying
Over the weekend I had a chance to catch up on some of the recent eMarketer reports. They have been releasing quite a bit around Teens / Tweens and technology. In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market. For instance, by 2012 US youth will be almost
Are you still trying to convince your management why your brand should be monitoring Social Media? Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms will show you that they
Seth Godin remains one of my favorite writers. He was the first “marketer” I ever read and I have promo copies of both Purple Cow and Free Prize Inside sitting on my desk at work. Needless to say, I’m a big fan. His latest post was one I had to share in its entirety. The bolds are the parts I
Two weeks ago, I was fortunate enough to attend the 2008 Forrester Consumer Forum. While I have worked with Forrester for several years, it has only really been the past few months that I have started going deep with their research. After reading through several of their reports and seeing their analysts speak at the Forum, I have come to
