Comments on: Why the Digital Shopping Experience should matter to Brand Managers http://www.hardknoxlife.com/2008/10/09/why-the-digital-shopping-experience-should-matter-to-brand-managers/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lessons in Charitable Giving and Cause Marketing for Digital Millennials « Hard Knox Life: A Brand Manager Blog by Dave Knox http://www.hardknoxlife.com/2008/10/09/why-the-digital-shopping-experience-should-matter-to-brand-managers/comment-page-1/#comment-387 Lessons in Charitable Giving and Cause Marketing for Digital Millennials « Hard Knox Life: A Brand Manager Blog by Dave Knox Fri, 19 Dec 2008 13:33:43 +0000 http://hardknoxlife.wordpress.com/?p=821#comment-387 [...] Why the Digital Shopping Experience should matter to Brand Managers [...] [...] Why the Digital Shopping Experience should matter to Brand Managers [...]

]]> By: Kevin Dugan http://www.hardknoxlife.com/2008/10/09/why-the-digital-shopping-experience-should-matter-to-brand-managers/comment-page-1/#comment-386 Kevin Dugan Fri, 10 Oct 2008 14:53:03 +0000 http://hardknoxlife.wordpress.com/?p=821#comment-386 Most of all I think brand managers should consider how offline, online and the store/built environment all work together. More and more retailers are including marketing in discussions with us when we talk about store deesign. It's clearly when all three are working together you get the best results. Consider if Wal-Mart strayed from it's value/price focus online and developed a really slick (to the user) web site? It would be off bradn and disconnect with the store and offline marketing experiences. It requires companies to mix silos in the organization, but some pretty cool results can come out of it. Most of all I think brand managers should consider how offline, online and the store/built environment all work together. More and more retailers are including marketing in discussions with us when we talk about store deesign. It’s clearly when all three are working together you get the best results.

Consider if Wal-Mart strayed from it’s value/price focus online and developed a really slick (to the user) web site? It would be off bradn and disconnect with the store and offline marketing experiences.

It requires companies to mix silos in the organization, but some pretty cool results can come out of it.

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