Why the Digital Shopping Experience should matter to Brand Managers « Hard Knox Life

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Oct 9 2008

Why the Digital Shopping Experience should matter to Brand Managers

Digital has emerged as a dramatic influence of both online AND offline purchases over the past year according to Resource Interactive. In an extremely engaging and though provoking presentation on the importance of the Digital Shopping Experience, Resource outlines what brands needs to pay attention to in this channel. They also go into deeper detail in the White Paper they wrote for Shop.org that went along with this presentation. Both are worth spending some time with.

Tags: Marketing, Online and offline, Presentation & Stats, Resource Interactive, Shop.Org, slideshare, Social Media, social network, Web 2.0

This entry was posted on Thursday, October 9th, 2008 at 6:01 am and is filed under Presentation & Stats, Shopper Marketing, Thought Provoking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

821Commentshttp://www.hardknoxlife.com/2008/10/09/why-the-digital-shopping-experience-should-matter-to-brand-managers/Why+the+Digital+Shopping+Experience+should+matter+to+Brand+Managers2008-10-09+12%3A01%3A01Dave+Knox to “Why the Digital Shopping Experience should matter to Brand Managers”

Kevin Dugan says:

October 10, 2008 at 8:53 am

Most of all I think brand managers should consider how offline, online and the store/built environment all work together. More and more retailers are including marketing in discussions with us when we talk about store deesign. It’s clearly when all three are working together you get the best results.

Consider if Wal-Mart strayed from it’s value/price focus online and developed a really slick (to the user) web site? It would be off bradn and disconnect with the store and offline marketing experiences.

It requires companies to mix silos in the organization, but some pretty cool results can come out of it.

Lessons in Charitable Giving and Cause Marketing for Digital Millennials « Hard Knox Life: A Brand Manager Blog by Dave Knox says:

December 19, 2008 at 8:33 am

[...] Why the Digital Shopping Experience should matter to Brand Managers [...]

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