Archives for: October 2008
Welcome to the Social World

Solid presentation on Social Media from the folks at Razorfish [slideshare id=694915&doc=razorfishpublisherssummit-1225042046475871-8&w

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10 bloggers who inspire Hard Knox Life

At last count, I read around 150 blogs every day through my RSS.  Of course this includes the A-Listers like Seth Godin, Mashable, Jeremiah Owyang, Guy Kawasaki and ReadWriteWeb.  But it also includes several others who I find to be real inspiration for what I write on Hard Knox Life.  If you are looking for some great new reads, you

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Why design should matter for Brand Managers

Thanks to Chris Brogan, I stumbled across this amazing presentation on the importance of design.  Over the past several years, design has emerged as a powerful force at P&G.  This presentation does a great job capturing why design is an important element for every Brand Manager to consider. [slideshare id=685086&doc=rapidchange-1224770737186085-8&w

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Two weeks, two great conferences

Over the next two weeks, I’ll have a chance to attend two great conferences. First, I will be in Dallas Monday, October 27 through Wednesday, October 29 for the Forrester Consumer Forum.  Not only will I get to watch my friends David Armano and Deb Schultz give a great presentation on “Return on Insight”, but I will also meet Jeremiah

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Politics aside, Wassup 2008 is a brilliant marketing video

I’m not going to say where I stand on the political spectrum, but I have to give props where they are due for a brilliant piece of marketing.  Election 2008 will go down in history as the year politics forever became Brand Marketing. [youtube=http://www.youtube.com/watch?v=Qq8Uc5BFogE] Thanks to Mitch Joel for the tip

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