Personal Branding seems to be the “it” topic of the week.  You have Chris Brogan writing a free ebook on Personal Branding for the Business Professional. Then Dan Schawbel is talking about pitching to journalists using your personal brand.  Now David Armano adds his upcoming presentation to the Chicago New Media Summit entitled “Brand U.0″.



As a branding professional, this buzz about personal branding intrigues me.  I know it’s not a new topic by any means, but it is surprising how few people think about it (including me).  I think I need to spend some time mulling this one over…