Archives for: September 2008
5 Principles to Your Best Action Plan Ever

Today’s guest post is written by Bryan Radtke, P&G’s Shopper Based Design Brand Manager, Bengals fan, and all around good guy.  Special thanks to him for picking up the slack on Hard Knox Life while I am out this week. A few months ago I embarked on the annual painful journey that is fiscal year action plan development. The goal

By with 1 comment
Upcoming guest writers on Hard Knox Life

Image by joseph a via Flickr Over the next week, I will be making the move to Cincinnati to start my new assignment in Procter & Gamble Corporate Marketing.  Since I haven’t yet mastered the art of mobile blogging, I have asked a few of my peers and closest friends to keep the fires the burning here at Hard Knox

By with 0 comments
A Brand Manager’s Take on MySpace Music

If you haven’t heard by now, the much-anticipated MySpace Music is officially live after getting EMI to come onboard as the final major label on the site.  Though they still don’t have a CEO in place, they do have a rumored $2 billion valuation and some serious buzz at launch.  All the usual tech bloggers like ReadWriteWeb and Techcrunch have

By with 2 comments
Celebrate the World’s Largest Ice Cream Social and Support the Make-A-Wish Foundation®

Today from 5:00 PM – 8:00 PM, Cold Steam Creamery with be hosting the 7th Annual World’s Largest Ice Cream Social in support of the Make-A-Wish Foundation, an organization that grants wishes to children with life-threatening medical conditions.  a special night to join together and share the simple pleasures of life with a FREE ice cream and family fun.  You’ll

By with 0 comments
Nintendo Wii creates one of the most brilliant pieces of digital marketing I have ever seen

Thanks to Adam Cohen, I came across one of the most brilliant pieces of digital marketing that I have seen in awhile.  The ad is for the Nintendo Wii and their latest game, Wario Land. Creative like this is why digital is transforming our jobs as marketers and Brand Managers.  If you haven’t seen what I am talking about, go

By with 3 comments