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	<title>Comments on: Gillette and EA Sports launch the Champions of Gaming Tournament</title>
	<atom:link href="http://www.hardknoxlife.com/2008/08/29/gillette-and-ea-sports-launch-the-champions-of-gaming-tournament/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hardknoxlife.com/2008/08/29/gillette-and-ea-sports-launch-the-champions-of-gaming-tournament/</link>
	<description>A Brand Management blog by Dave Knox @daveknox</description>
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		<title>By: Alexis</title>
		<link>http://www.hardknoxlife.com/2008/08/29/gillette-and-ea-sports-launch-the-champions-of-gaming-tournament/comment-page-1/#comment-3176</link>
		<dc:creator>Alexis</dc:creator>
		<pubDate>Fri, 18 Dec 2009 18:53:53 +0000</pubDate>
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		<description>Hiya ... I found this oage by mistake.  I was looking in Google for Accounting software that I had already purchased when I found your site, I have to say your site is really cool I just love the theme, its amazing!. I don&#039;t have the time at the moment to totally read your entire site but I have bookmarked it and also will sign up for your RSS feed. I&#039;ll back around in a day or two. thanks for a nice site.</description>
		<content:encoded><![CDATA[<p>Hiya &#8230; I found this oage by mistake.  I was looking in Google for Accounting software that I had already purchased when I found your site, I have to say your site is really cool I just love the theme, its amazing!. I don&#8217;t have the time at the moment to totally read your entire site but I have bookmarked it and also will sign up for your RSS feed. I&#8217;ll back around in a day or two. thanks for a nice site.</p>
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		<title>By: Trinidad Boxer</title>
		<link>http://www.hardknoxlife.com/2008/08/29/gillette-and-ea-sports-launch-the-champions-of-gaming-tournament/comment-page-1/#comment-3085</link>
		<dc:creator>Trinidad Boxer</dc:creator>
		<pubDate>Mon, 14 Dec 2009 21:35:28 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=519#comment-3085</guid>
		<description>Hi!.  Thanks for the info.  I&#039;ve been digging around looking some info up for shool, but i think i&#039;m getting lost!.  Yahoo lead me here - good for you i suppose!  Keep up the great information.  I will be coming back over here in a couple of days to see if there is any more info.</description>
		<content:encoded><![CDATA[<p>Hi!.  Thanks for the info.  I&#8217;ve been digging around looking some info up for shool, but i think i&#8217;m getting lost!.  Yahoo lead me here &#8211; good for you i suppose!  Keep up the great information.  I will be coming back over here in a couple of days to see if there is any more info.</p>
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		<title>By: Finn McKenty</title>
		<link>http://www.hardknoxlife.com/2008/08/29/gillette-and-ea-sports-launch-the-champions-of-gaming-tournament/comment-page-1/#comment-330</link>
		<dc:creator>Finn McKenty</dc:creator>
		<pubDate>Sat, 30 Aug 2008 00:05:03 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=519#comment-330</guid>
		<description>i couldn&#039;t agree more with your statement that the marriage of gaming and marketing is powerful but underused. things are certainly much more mature than when i got into games back in the NES days, but there&#039;s still a lot of room to grow.

using games to promote brands is one angle, but there is more to the story: game publishers and developers themselves aren&#039;t nearly as marketing-savvy as they need to be. see my thoughts on how sony risks bungling Persona 4&#039;s North American release:
&lt;a href=&quot;http://lightheavyweight.blogspot.com/2008/06/sony-doesnt-get-lifestyle-marketing.html&quot; rel=&quot;nofollow&quot;&gt;http://lightheavyweight.blogspot.com/2008/06/sony-doesnt-get-lifestyle-marketing.html&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>i couldn&#8217;t agree more with your statement that the marriage of gaming and marketing is powerful but underused. things are certainly much more mature than when i got into games back in the NES days, but there&#8217;s still a lot of room to grow.</p>
<p>using games to promote brands is one angle, but there is more to the story: game publishers and developers themselves aren&#8217;t nearly as marketing-savvy as they need to be. see my thoughts on how sony risks bungling Persona 4&#8217;s North American release:<br />
<a href="http://lightheavyweight.blogspot.com/2008/06/sony-doesnt-get-lifestyle-marketing.html" rel="nofollow">http://lightheavyweight.blogspot.com/2008/06/sony-doesnt-get-lifestyle-marketing.html</a></p>
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