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	<title>Comments on: Is there such a thing as Consumer 2.0?</title>
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	<link>http://www.hardknoxlife.com/2008/08/27/is-there-such-a-thing-as-consumer-20/</link>
	<description>A Brand Management blog by Dave Knox @daveknox</description>
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		<title>By: My happy place, spamming, Dragons and Consumer 2.0 &#171; Groves Media</title>
		<link>http://www.hardknoxlife.com/2008/08/27/is-there-such-a-thing-as-consumer-20/comment-page-1/#comment-327</link>
		<dc:creator>My happy place, spamming, Dragons and Consumer 2.0 &#171; Groves Media</dc:creator>
		<pubDate>Thu, 28 Aug 2008 08:19:19 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=446#comment-327</guid>
		<description>[...] So I wonder what they would make of Consumer 2.0? [...]</description>
		<content:encoded><![CDATA[<p>[...] So I wonder what they would make of Consumer 2.0? [...]</p>
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		<title>By: Kevin</title>
		<link>http://www.hardknoxlife.com/2008/08/27/is-there-such-a-thing-as-consumer-20/comment-page-1/#comment-326</link>
		<dc:creator>Kevin</dc:creator>
		<pubDate>Wed, 27 Aug 2008 23:40:57 +0000</pubDate>
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		<description>Interesting points, but it also implies all brands start equal in the mind of the consumer.  Not sure that holds true.

Our business model relies on brands that consumers invite into their lives (yes, like wearing the brand - but in Brand Thunder&#039;s case, it&#039;s dressing their web browser).  Once that invitation is made and accepted it&#039;s easy to meet the 5 rules.</description>
		<content:encoded><![CDATA[<p>Interesting points, but it also implies all brands start equal in the mind of the consumer.  Not sure that holds true.</p>
<p>Our business model relies on brands that consumers invite into their lives (yes, like wearing the brand &#8211; but in Brand Thunder&#8217;s case, it&#8217;s dressing their web browser).  Once that invitation is made and accepted it&#8217;s easy to meet the 5 rules.</p>
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		<title>By: ezineaerticles &#187; Blog Archive &#187; Is there such a thing as Consumer 2.0?</title>
		<link>http://www.hardknoxlife.com/2008/08/27/is-there-such-a-thing-as-consumer-20/comment-page-1/#comment-325</link>
		<dc:creator>ezineaerticles &#187; Blog Archive &#187; Is there such a thing as Consumer 2.0?</dc:creator>
		<pubDate>Wed, 27 Aug 2008 20:54:43 +0000</pubDate>
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		<description>[...] Original post by Dave Knox [...]</description>
		<content:encoded><![CDATA[<p>[...] Original post by Dave Knox [...]</p>
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