Comments on: Al Ries and I don’t see eye-to-eye on Megabrands http://www.hardknoxlife.com/2008/08/11/al-ries-and-i-dont-see-eye-to-eye-on-megabrands/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Whisper | The Weekly B.S. http://www.hardknoxlife.com/2008/08/11/al-ries-and-i-dont-see-eye-to-eye-on-megabrands/comment-page-1/#comment-311 Whisper | The Weekly B.S. Mon, 18 Aug 2008 22:24:51 +0000 http://hardknoxlife.wordpress.com/?p=426#comment-311 [...] Hard Knox Life: A Brand Manager Blog - Fayetteville, Arkansas, USA Al Ries and I don’t see eye-to-eye on Megabrands Though I generally [...] [...] Hard Knox Life: A Brand Manager Blog – Fayetteville, Arkansas, USA Al Ries and I don’t see eye-to-eye on Megabrands Though I generally [...]

]]> By: Brian Siegel http://www.hardknoxlife.com/2008/08/11/al-ries-and-i-dont-see-eye-to-eye-on-megabrands/comment-page-1/#comment-310 Brian Siegel Wed, 13 Aug 2008 05:11:03 +0000 http://hardknoxlife.wordpress.com/?p=426#comment-310 adapt to change, listen, utilize resources, be value added, have a compelling story and build a loyal long term sustainable relationship through the experience and quality of whatever it is you are leading, rock on! adapt to change, listen, utilize resources, be value added, have a compelling story and build a loyal long term sustainable relationship through the experience and quality of whatever it is you are leading, rock on!

]]> By: Bob G http://www.hardknoxlife.com/2008/08/11/al-ries-and-i-dont-see-eye-to-eye-on-megabrands/comment-page-1/#comment-309 Bob G Mon, 11 Aug 2008 14:35:41 +0000 http://hardknoxlife.wordpress.com/?p=426#comment-309 Good job of countering Ries on this one, Dave. While he makes some great points, he tends to follow his own theory out the window. One interesting side note on this, check out the NYTimes today on the new premium M&Ms. http://www.nytimes.com/2008/08/08/business/media/08adco.html?_r=1&oref=slogin We have a bag here in the office today and they are tasty, high-end candy. We argued about whether they were right to brand this as M&Ms or should have gone with a new brand. Someone made a good, simple point: "If they weren't M&Ms no one would even know they existed." Good job of countering Ries on this one, Dave. While he makes some great points, he tends to follow his own theory out the window.

One interesting side note on this, check out the NYTimes today on the new premium M&Ms.

http://www.nytimes.com/2008/08/08/business/media/08adco.html?_r=1&oref=slogin

We have a bag here in the office today and they are tasty, high-end candy. We argued about whether they were right to brand this as M&Ms or should have gone with a new brand. Someone made a good, simple point: “If they weren’t M&Ms no one would even know they existed.”

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