How to close the Brand Gap between strategy and creativity

Aug 10 2008

How to close the Brand Gap between strategy and creativity

Check out this great presentation on how to bridge the gap between Strategic Thinkers and Creative Thinkers. Created by the folks at Neutron LLC, this is one of the better presentations out there on the subject of Brand Building. Even better, Neutron’s website invites you to “Steal this Idea” with free downloads the cover other brand building basics.

[slideshare id=28886&doc=the-brand-gap-14630&w=425]

Thanks to Anthony from Driven Leaders for passing this along

Tags: brand management, Brand Management, Chief Branding Officer, Creativity, Neutron

This entry was posted on Sunday, August 10th, 2008 at 3:54 pm and is filed under Brand Management, Presentation & Stats. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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431One Response2008-08-10+21%3A54%3A24Dave+Knox to “How to close the Brand Gap between strategy and creativity”

finn mckenty says:

August 11, 2008 at 10:54 am

how many nerd points do i get for having autographed copies of both Neumeier books on my desk as i type this?

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