It’s going to be a crazy week up in Cincinnati.  I’m trying to find a house before our move back, taking part in a P&G digital training, drafting two Fantasy Football teams, and attending a Tweet-up on Wednesday.  So this week I wanted to turn the conversation to you on something I’ve been pondering lately.  It is a broad question, but I’ve been wondering how the Digital

Gillette announced yesterday they are teaming up with video game maker EA Sports to launch the Gillette-EA Sports Champions of Gaming competition that will match gamers against some of the top athletes in sports including Tiger Woods, Roger Federer and Derek Jeter The Gillette — EA Sports Champions of Gaming — the world’s largest multi-sport gaming tournament — will officially

Guest post by Jory Des Jardins (jory@blogher.com) of BlogHer. Earlier this year, my company started discussions with a client who was contemplating working with us on a word-of-mouth campaign around a new, launching product involving blogger reviews. In the background meeting we learned that the product had once been recalled. The client initially thought that this information should be suppressed but

Recently the guys over at Mr Youth, sent me a paper they wrote on Consumer 2.0 and the 5 Rules to Engage a New Breed of Consumer.  Accordingly to them, the following 5 rules dictate how brands should interact with a new breed of “connected” consumers. Authenticity Trumps Celebrity – Consumer 2.0 responds to honest, relevant messaging from peers over marketing

Just about every Brand Manager I know at P&G is a regular reader of Tom Fishburne.  Like Dilbert to engineers, Fishburne is to marketers worldwide.  His sarcastic and witty cartoons bring to life what day to day life is really like for a Brand Manager.  Probably once a week I see a PowerPoint using one of his cartoons to poke fun