Graham over at Mobile Youth pointed the way to a solid presentation on “Building Lasting Youth Brands”.  The presentation included three key lessons:

  1. Base your brand on an enduring truth about young people
  2. Keep changing to stay relevant (and “aim off” to avoid becoming dated)
  3. Be where they are but don’t confused the delivery with the message

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This entry was posted on Tuesday, July 29th, 2008 at 12:01 pm and is filed under Brand Management, Presentation & Stats, Youth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.