Comments on: How the Digital Revolution is leaving the consumer behind http://www.hardknoxlife.com/2008/07/27/how-the-digital-revolution-is-leaving-the-consumer-behind/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: sandrar http://www.hardknoxlife.com/2008/07/27/how-the-digital-revolution-is-leaving-the-consumer-behind/comment-page-1/#comment-2133 sandrar Thu, 10 Sep 2009 12:54:03 +0000 http://hardknoxlife.wordpress.com/?p=344#comment-2133 Hi! I was surfing and found your blog post... nice! I love your blog. :) Cheers! Sandra. R. Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

]]> By: Law 5 - Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing | mobileYouth - youth marketing mobile culture research http://www.hardknoxlife.com/2008/07/27/how-the-digital-revolution-is-leaving-the-consumer-behind/comment-page-1/#comment-261 Law 5 - Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing | mobileYouth - youth marketing mobile culture research Thu, 30 Oct 2008 10:23:36 +0000 http://hardknoxlife.wordpress.com/?p=344#comment-261 [...] this post by Dave Knox from P&G (and the Wunderman presentation “my brain hurts”) about leaving the customer behind [...] [...] this post by Dave Knox from P&G (and the Wunderman presentation “my brain hurts”) about leaving the customer behind [...]

]]> By: Michael Henreckson http://www.hardknoxlife.com/2008/07/27/how-the-digital-revolution-is-leaving-the-consumer-behind/comment-page-1/#comment-260 Michael Henreckson Thu, 31 Jul 2008 17:54:57 +0000 http://hardknoxlife.wordpress.com/?p=344#comment-260 The result of all this is a big hole and amazing business opportunity for designing simple, intuitive, and still powerful hardware and software. For all the power users out there, there are just as many people who have relatively simple demands to make upon their technology. I worked at a Cell phone dealer for a while and it was amazing how many people come in and ask for a phone that didn't have "a camera and all that extra stuff". Most of the time they would end up with a phone that was more powerful and complicated than they needed but not powerful enough to please the true geek. We need people to make intuitive technology that hasn't lost any of it's punch and capability. That is one of the biggest strengths of the iPhone. Besides being extremely cool, it is also much simpler and easier to operate and figure out than all the Blackberry's and Palms out there. If people start creating a business model around this technology that isn't difficult for average people to use, there is a lot of potential out there. The result of all this is a big hole and amazing business opportunity for designing simple, intuitive, and still powerful hardware and software. For all the power users out there, there are just as many people who have relatively simple demands to make upon their technology. I worked at a Cell phone dealer for a while and it was amazing how many people come in and ask for a phone that didn’t have “a camera and all that extra stuff”. Most of the time they would end up with a phone that was more powerful and complicated than they needed but not powerful enough to please the true geek.

We need people to make intuitive technology that hasn’t lost any of it’s punch and capability. That is one of the biggest strengths of the iPhone. Besides being extremely cool, it is also much simpler and easier to operate and figure out than all the Blackberry’s and Palms out there. If people start creating a business model around this technology that isn’t difficult for average people to use, there is a lot of potential out there.

]]> By: 5acrefarmer http://www.hardknoxlife.com/2008/07/27/how-the-digital-revolution-is-leaving-the-consumer-behind/comment-page-1/#comment-259 5acrefarmer Tue, 29 Jul 2008 05:48:52 +0000 http://hardknoxlife.wordpress.com/?p=344#comment-259 YES, YES, YES to all of the above! ! ! ! I love new technology but I'm just an average person without the time, desire or brain power to learn everything or even barely keep up with it all. Technology is just a tool that I can use to get something done not something I want to love for its own sake. You could possibly add to the list the difficulty for consumers to actually see products they may want to buy. I recently had to weird situation whereby I went up to Sydney (Australia's largest city) and could not find one store that I could walk into and see, hold and ask questions about a PDA made by a big name company. Even the store that liked to call themselves "The **** Store" and specialised in this one particular brand, did not stock one PDA at all ! The distance between the consumer and the manufacturer is getting bigger. YES, YES, YES to all of the above! ! ! !
I love new technology but I’m just an average person without the time, desire or brain power to learn everything or even barely keep up with it all. Technology is just a tool that I can use to get something done not something I want to love for its own sake.

You could possibly add to the list the difficulty for consumers to actually see products they may want to buy. I recently had to weird situation whereby I went up to Sydney (Australia’s largest city) and could not find one store that I could walk into and see, hold and ask questions about a PDA made by a big name company. Even the store that liked to call themselves “The **** Store” and specialised in this one particular brand, did not stock one PDA at all ! The distance between the consumer and the manufacturer is getting bigger.

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