Well I had this post sitting in my draft box but then AdRants went and beat me to the punch yesterday.  Pretty bad to get scooped when the guys ten feet away from me are the ones selling these razors.

So in case, you didn’t see the news yet, Gillette has released their limited edition Gillette College Razor with 11 colleges that you can select from.  In my eyes (and not just because I work at P&G), I think this is a brilliant move.  If there is one thing guys love, it is sports and in particular, college sports.  This is a great way to drive guys to throw out their old Mach-3’s and trade-up to the new Fusion Power.  Even more importantly, this is something guys are going to tell other guys about, creating a natural word-of-mouth around the brand.  You even might get guys to buy a new Fusion even if they already have one just because they want to show their “fandom”.

Can you think of any ways your brand or business can help fans show their passion points?

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This entry was posted on Friday, July 11th, 2008 at 6:00 am and is filed under Brand Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.