I’m not talking about the Patron variety of tequila shots but instead the mini-book “Tequila Shots” by word-of-mouth and brand identity agency Brains on Fire. I came across these guys thanks to John Moore’s “Three Reads” over at Brand Autopsy. Since it was a lazy Sunday, I spent the morning taking Tequila Shots to see what the style of this agency was all about. Here is what caught my eye from the quick read:
- This book is a stellar way to show the company culture…both to potential clients and to new employees. You instantly get a feeling for the pulse of the place. I love the line “if your work is your calling and not just a job, you will embrace it in everything you do.”
- I love their concept of Marketer-in-Residency. It’s a way for the agency to give their clients access to some of the “smartest thinkers and doers in marketing.” This is a brilliant way to bring fresh blood into the agency on a short term, while giving individual marketing practioners access to the overall structure of an agency. A similiar structure has worked for years with Venture Capitalists and their “Entreprenuers-in-Residency” programs so why not agencies as well. Very cool idea that I think a lot of agencies (and even companies) could learn from. I could see myself really enjoying something like this…
- “The growth & development of people is the higest calling of leadership.” More people need to think this way. If people around you succeed and grow, you will be successful as well.
- Courageously Honest – I love this insight. Some people call it being blunt….courageously honest is another way to put it. There really shouldn’t be any gray zone in work. Ideas are either good or bad. Marketing either works or it doesn’t. More people need the courage to be honest…it is pretty refreshing when they are.
- “If it ain’t fun, we must be doing it wrong.” First, I love the picture of the bulldog that goes along with this quote. But I love the idea even more. More people need to have fun with work. I am a huge believer of work hard, play hard, have fun. As a Brand Manager, this is the type of relationship you need with your agency. Unfortunately not enough people act this way. Judging by the number of drinks in this mini-book, I think these guys know the definition of fun.
Take a tequila shot for yourself by downloading the book here. Great, quick read if you have the chance. This agency is one I’m going to be keeping my eye.
P.S. – If someone from Brains on Fire happens to read this post, you made the classic mistake of misspelling Procter as Proctor in John Moore’s biography on your site Might want to change that. Just practicing courageous honesty and all to point it out.