I will be off in Kansas City for the next couple of days doing consumer research.  Some Brand Managers love research…others hate it.  Personally I am somewhere in the middle.   When you attend good research, there is nothing better for getting in touch with the people buying your product.  But you can’t just sit behind the glass of a focus

Graham over at Mobile Youth pointed the way to a solid presentation on “Building Lasting Youth Brands”.  The presentation included three key lessons: Base your brand on an enduring truth about young people Keep changing to stay relevant (and “aim off” to avoid becoming dated) Be where they are but don’t confused the delivery with the message [slideshare id=457598&doc=draft-4-1213077845928891-9&w

I think the word “networking” gets a bad rap.  For many it brings up images of greasy haired salesmen trying to get business over a conference cocktail hour.  But that shouldn’t be the case.  Networking isn’t a dirty word.  In fact, networking can be one of the most powerful allies of a Brand Manager or Marketer.  Why?  Well here at

I’ve had my hands full with some exciting stuff at work so it has made my writing a little infrequent as of lates.  But nonetheless, I still wanted to to share some things that have caught my attention lately.   At the top of that list is a great presentation called “My Brain Hurts” by the folks over at Wunderman.  I hadn’t

There is a good chance that I’m a biased fanboy for Microsoft’s Xbox 360.  After all, I did stand in line when the console was released a couple of years ago, taking the day off of work to do so.  But regardless, with all the buzz about Nintendo Wii and Apple, I think people are missing the fact that Microsoft