I have been meaning to write about Twitter for awhile now, but every time I got around to it, the site seemed to be experiencing either extreme fandom (like around SXSW) or extreme hatred (with all the site outages).  Well it seems like things have calmed down a bit at the moment so I was finally about to put my

Have you heard about the BK Crown Card?  It is a great example of Public Relations and Influencer Marketing done the right way.  The premise of the program is simple: if you have the card, you get a lifetime of free meals at Burger King.  And with only 12 cardholders in the world, the BK Crown Card is the ultimate

 ”We’ve been viewing digital as less of a marketing channel than a place for services.” -Stefan Olander, Nike, Global Director of Digital Media I am fascinated by how Nike is embracing digital.  While others are content to view digital as another marketing tactic or ad medium, Nike is taking it a step further.  They are viewing it as a place

“I think it’s the duty of the comedian to find out where the line is drawn and cross it deliberately.” – George Carlin So I woke up this morning to news that George Carlin had passed away at the age of 71.  Carlin was not only one of my favorite comedians, but one of the great social commentators of our

Over the weekend I launched a new look to Hard Knox Life. A huge thanks to Jina Kiem at E9 Digital for the design of the new logo and header. Jina was formally my Creative Director at Saatchi & Saatchi X and I’m thankful for the chance to continue to work with her. She did an amazing job of capturing