Do you know What Teens Want?

At BrandWeek’s “What Teens Want” Conference, my friend Tina Wells from Buzz Marketing Group just did a great presentation on teen trends.  In the presentation she covers what’s hot in music and technology, while also giving a comparison on why The Hills is performing better than Gossip Girls with teens.  Most interesting to me were the 6 key teen trends she highlighted including:

  • Wharholism: Teens & their 15 minutes of fame
  • Massclusivity: Teens want exclusive products designed for the masses
  • Technoholics: Youth thrive off new technology
  • Global Mobiles: Teens are globally connected, while the world is big & portable
  • Insta-Messengers:  Teens consumer content instaneously and want immediate communication
  • Transculturism: Merging and converging of cultures

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