http://www.hardknoxlife.com/2008/06/24/nike-pushes-the-boundaries-of-what-digital-marketing-means/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.hardknoxlife.com/2008/06/24/nike-pushes-the-boundaries-of-what-digital-marketing-means/comment-page-1/#comment-204 Hard Knox Life On Nike’s Digital Work | MS&L Digital Mon, 08 Sep 2008 19:55:09 +0000 http://hardknoxlife.wordpress.com/?p=136#comment-204 [...] Knox, a P&G Brand Manager that also blogs at Hard Knox Life, has an interesting post up about [...] [...] Knox, a P&G Brand Manager that also blogs at Hard Knox Life, has an interesting post up about [...]

]]> http://www.hardknoxlife.com/2008/06/24/nike-pushes-the-boundaries-of-what-digital-marketing-means/comment-page-1/#comment-205 Entourage pairs up with Whrrl in a great partnership « Hard Knox Life: A Brand Manager Blog Mon, 08 Sep 2008 17:26:30 +0000 http://hardknoxlife.wordpress.com/?p=136#comment-205 [...] need to build an experience…they need to create Brand Utility for consumers.  Nike was able to do it for shoes and sporting equipment.  Now Entourage & Whrrl show it is possible [...] [...] need to build an experience…they need to create Brand Utility for consumers.  Nike was able to do it for shoes and sporting equipment.  Now Entourage & Whrrl show it is possible [...]

]]> http://www.hardknoxlife.com/2008/06/24/nike-pushes-the-boundaries-of-what-digital-marketing-means/comment-page-1/#comment-203 Dave Knox Tue, 24 Jun 2008 14:57:51 +0000 http://hardknoxlife.wordpress.com/?p=136#comment-203 Charlie - Thanks for the kind words. I have seen Joga and think it is stellar as well. So much potential for brands to cultivate relationships through digital in these ways. Charlie – Thanks for the kind words. I have seen Joga and think it is stellar as well. So much potential for brands to cultivate relationships through digital in these ways.

]]> http://www.hardknoxlife.com/2008/06/24/nike-pushes-the-boundaries-of-what-digital-marketing-means/comment-page-1/#comment-202 Charlie Tue, 24 Jun 2008 14:47:28 +0000 http://hardknoxlife.wordpress.com/?p=136#comment-202 Fantastic post, Dave. Have you also had a good look at Nike's soccer network, Joga.com? Fantastic post, Dave. Have you also had a good look at Nike’s soccer network, Joga.com?

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