http://www.hardknoxlife.com/2008/06/10/what-does-best-in-class-digital-marketing-mean/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.hardknoxlife.com/2008/06/10/what-does-best-in-class-digital-marketing-mean/comment-page-1/#comment-145 jina kiem Wed, 11 Jun 2008 23:14:25 +0000 http://hardknoxlife.wordpress.com/?p=127#comment-145 That's a good question, Dave. Most of us agency types (even if we profess to have worked in "360 marketing") don't know what a great, FULL digital campaign is outside of the web or whatever one channel is truly our area of expertise. For instance, I would say that the BK Whopper Freakout stuff is great TV and YouTube -- but how was it employed as mobile campaign? And how is it coming out in gaming world? I guess I'll have go found out and truly be a lot more conscious of real 360 work... Thx J That’s a good question, Dave. Most of us agency types (even if we profess to have worked in “360 marketing”) don’t know what a great, FULL digital campaign is outside of the web or whatever one channel is truly our area of expertise. For instance, I would say that the BK Whopper Freakout stuff is great TV and YouTube — but how was it employed as mobile campaign? And how is it coming out in gaming world? I guess I’ll have go found out and truly be a lot more conscious of real 360 work… Thx J

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