Comments on: I blog to find the 1 percent http://www.hardknoxlife.com/2008/06/04/i-blog-to-find-the-1-percent/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Alex Fisher http://www.hardknoxlife.com/2008/06/04/i-blog-to-find-the-1-percent/comment-page-1/#comment-138 Alex Fisher Thu, 05 Jun 2008 14:40:11 +0000 http://hardknoxlife.wordpress.com/?p=119#comment-138 Sounds like an interesting reason behind your blog Dave. I'll assume since I found you through Brazen Careerist you must be doing a good job so far! Good luck. --Alex Sounds like an interesting reason behind your blog Dave. I’ll assume since I found you through Brazen Careerist you must be doing a good job so far! Good luck.

–Alex

]]> By: Sebastien de Halleux http://www.hardknoxlife.com/2008/06/04/i-blog-to-find-the-1-percent/comment-page-1/#comment-137 Sebastien de Halleux Thu, 05 Jun 2008 10:36:00 +0000 http://hardknoxlife.wordpress.com/?p=119#comment-137 Dave, I admire the time and efforts you put in your blog and this post highlights what amazing results such outreach efforts can yield. Our social games company Playfish is barely 6 months old and yet has already attracted over 4MM users on social networks who together spend 350 million minutes a month playing our social games. That's 10% of the time people spend on youTube by comparison. We never marketed our products, just designed them to be social and sent them to 100 of our friends, the rest is personal recommendation from one friend to the next. We are growing incredibly fast (100k new users a day) and are working with a number of brands to create meaningful engagement with our social audience through games. Yet when I talk to many brand marketers, they often look amazed and tell me: why don't I know about you? In the future, with your permission, I will point them to your post, as I couldn't sum it up better myself. Nick Gonzalez from Social Media recently put it in a post of his own: "Geeks are already connected with geeks, it is now time to help connect Madison Avenue to Silicon Valley". I thus salute your initiative to connect the 1% and thank you for not having to send you another 'secret-marketing' labeled envelope. Not that you must have any boring day to open those anymore since you started this blog! If continuing this conversation appeals to you, try one of our games: Who Has The Biggest Brain? http://apps.facebook.com/biggestbrain or visit us at http://www.playfish.com -Sebastien Dave,
I admire the time and efforts you put in your blog and this post highlights what amazing results such outreach efforts can yield.

Our social games company Playfish is barely 6 months old and yet has already attracted over 4MM users on social networks who together spend 350 million minutes a month playing our social games. That’s 10% of the time people spend on youTube by comparison. We never marketed our products, just designed them to be social and sent them to 100 of our friends, the rest is personal recommendation from one friend to the next.

We are growing incredibly fast (100k new users a day) and are working with a number of brands to create meaningful engagement with our social audience through games. Yet when I talk to many brand marketers, they often look amazed and tell me: why don’t I know about you? In the future, with your permission, I will point them to your post, as I couldn’t sum it up better myself.

Nick Gonzalez from Social Media recently put it in a post of his own: “Geeks are already connected with geeks, it is now time to help connect Madison Avenue to Silicon Valley”. I thus salute your initiative to connect the 1% and thank you for not having to send you another ‘secret-marketing’ labeled envelope. Not that you must have any boring day to open those anymore since you started this blog!

If continuing this conversation appeals to you, try one of our games: Who Has The Biggest Brain? http://apps.facebook.com/biggestbrain or visit us at http://www.playfish.com

-Sebastien

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