Archive for June, 2008

P&G thanks our agencies while poking fun at ourselves

I came across this interesting site from P&G thanking our agency partners as we won Advertiser of the Year at Cannes.  Honestly at first I wondered if this was an officially sanctioned P&G effort but it appears to be.  I need to find out who did this internally to applaud them since it does a good job of not taking ourselves too seriously, while still talking about Brand Purpose through our efforts like HERO/Proctecting You, Protecting Futures. Check it out at: http://www.thankstoallouragenciesforhelpinguswinadvertiseroftheyear.com/

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My 100th post – need your feedback

So I didnt notice it but last week I wrote my 100th post here on Hard Knox Life.  I think that is cause for a little bit of celebration if I do say so myself!

But it is also probably a good time for self reflection and getting the feedback of the community.  I would love to hear your feedback on what you like about Hard Knox Life.  Any particular areas you would like to see more of?  I have a few thoughts of mine own so I’ve included a poll to get the feedback of the community.  Please case a vote by clicking the link below (unfortunately Wordpress won’t let me embed the poll)

http://www.vizu.com/poll-vote.html?n=102720

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Do you know What Teens Want?

At BrandWeek’s “What Teens Want” Conference, my friend Tina Wells from Buzz Marketing Group just did a great presentation on teen trends.  In the presentation she covers what’s hot in music and technology, while also giving a comparison on why The Hills is performing better than Gossip Girls with teens.  Most interesting to me were the 6 key teen trends she highlighted including:

  • Wharholism: Teens & their 15 minutes of fame
  • Massclusivity: Teens want exclusive products designed for the masses
  • Technoholics: Youth thrive off new technology
  • Global Mobiles: Teens are globally connected, while the world is big & portable
  • Insta-Messengers:  Teens consumer content instaneously and want immediate communication
  • Transculturism: Merging and converging of cultures

[slideshare id=488134&doc=wtwf1-1214534101621029-8&w=425]

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Another stellar video from Nike

Nike does it again with their Director’s Cut of “Take it to the next level” from Guy Ritchie.  The original video was good but this extended version is just stellar

[youtube=http://www.youtube.com/watch?v=tsizQdNKhGg]

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Have you thought about your User Experience

Lately I have been thinking more and more about the concept of User Experience and how it applies to design…especially digital design.  Well leave it to David Armano from Logic + Emotion to point out an amazing example of User Experience courtesy of the Google guys.  Google sums it up beautifully with their aspirations and ten key principals.  Click below to read their full UX promise (more…)

Book Review

Brand Management

Brands I Love

Digital Marketing

Misc

Music / Entertainment

P&G

Presentation & Stats

Shopper Marketing

Startups

Thought Provoking

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Youth