Catching up on the DVR this weekend, I was watching the season finale of “My Name is Earl” when a great brand integration caught my attention. It turns out that Klondike Bar is bringing back their great jingle of “What would you do for a Klondike Bar” and blasting the message across multiple new media channels. Nostalgia is a powerful

Been slammed in meetings all week but wanted to share the following links that caught my attention.  Have a great long weekend! Adaptive Path: “Identifying Mobile Internet Usage through PC Deprivation” – This is one of the more fascinating pieces of research I have seen in a long time.  Very cool stuff. Digital Next: “A Glimpse Into the Store of

So Becks has decided that instead of having a “corporate blogger”, they are going to hire a guy/gal off the street to be their voice.  As they describe on the site: It Finally Pays to Blog: You live by the blog. You have a way with words that hold people captive. And you don’t shy away from being in the public

This week I am headed back to Cincinnati to serve my Best Man duties at the wedding of one of my great friends.  All will be quiet on the blogging front while I am away but here are a few links to leave you with that have got me thinking lately: AttentionMax “Why Passion Matters” – I just love this

Ever since I got it last week, I have been spending way too much time on Grand Theft Auto IV (thanks in large part to my girlfriend being out of town).  In fact, the playing time counter in the game just makes me feel guilty whenever I look at it.  But all kidding aside, I just stumbled across this amazing