Weekly Round-Up: 5-15-08

This week I am headed back to Cincinnati to serve my Best Man duties at the wedding of one of my great friends.  All will be quiet on the blogging front while I am away but here are a few links to leave you with that have got me thinking lately:

  • AttentionMax “Why Passion Matters” – I just love this statement: “passion is not something that can be bought, outsourced or faked.”  When I think about people I want on my team, passion is #1.  You can train someone to be a great marketer…you can’t train passion though.  I’ll take the bet that the person passionate about their job and life in general will beat experience or a “pedigree” any day.
  • Copyblogger “Are You Talkin’ To My Generation” – A great look at how to think about talking and getting in the minds of different generations.
  • Lightheavyweight “What is Strategy?” -Simple thoughts but very needed.  Too many brands try to be everything to everyone.  Strategy needs to be simple, narrow and focused.
  • Godin “We Specialize in Everything” – I missed this post until I caught a mention of it on m-cause.  I love this quote “When choice is limited, I want a generalist. When selection is difficult, a jack of all trades is just fine.  But whenever possible, please bring me a brilliant specialist.”  There is something to be said about finding yourself a niche and doing it better than anyone else.
  • The Gen Y Guide to Web 2.0 Work – This is brilliant…even more so for the fact she created a killer presentation on her Nintendo DS!
  • Digital Nomads and The New Workforce – Great post and something I want to write about more later.  In today’s world, great talent can work anywhere.  Companies need to start embracing this and thinking about a world where their best people might not need to live in the home office.  Save on relocation money and let them live/work where they want.  Doing so opens up endless opportunities to attract amazing talent.
  • Viral Garden “Social Media: Where Have We Been, Where are We Going?” – Great summary post.  I’m actually thinking of putting together a presentation along these lines to educate my fellow Brand Managers about the Social Media space along with successes and failures.  If helpful, I’ll post here for all to see.
  • Techno/Marketer “Developing Personas for Marketing Strategy” – This is one of the best summaries on the concepts of personas that I have ever read.  At P&G we talk about personas as our WHO, attaching a name to a Prime Prospect that is our target market.  Great, great summary of how to develop a WHO for your person.  When I consult, I am shocked at how many brands and businesses havent taken this step.  You can’t create a marketing plan without developing a robust WHO…it’s that simple.

Comments

  1. says

    Have you in your life gone to a wedding reception and have felt sorry for the groom simply because he selected the most significant boneheaded buddy to be the best man. It happened to me, we went a very upscale wedding and the Best Man’s speech was so terrible that it was mind blowing that this person was the groom’s best friend. Once they uncovered the best man, he got up to the microphone and presented this speech: “This couple, Bill and Monica are great and I hope their life is filled with fulfillment and all those things that make a marriage great.” This is what you get when you don’t plan a speech. When I got married couple of years later I didn’t want my best man to be the topic of chat for years into the future so I sent him this package http://www.bestmanspeech.largestnetwork.com on how to write a best man speech. It relieved the stress and anxiety and his speech was outstanding, hilarious and poignant.

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