When people think about Mixed Martial Arts (MMA), the first brand they think of is UFC (Ultimate Fighting Championship).  In fact, UFC has basically become the generic name for MMA, much like Kleenex for facial tissue.  Much of this popularity is due to the success of Spike TV’s reality TV show The Ultimate Fighter, which first went on air in 2005

If you are looking for some new music, check out Benjamin Del Shreve. Based out of Fayetteville, AR, it is the solo effort of the former front man for GS Megaphone. They are one of those great bands you have never heard of. My favorite lyric on their album is “Talk to the girl that intimidates you…pretend that you are

The Wii Fit is going to be a game changer.  Mine arrived last week and already I can see that this little game has the potential to change how people view staying fit and healthy.  The reasons are simple: Fun…Easy as that:  Motivation to keep going has always been the biggest barrier to overcome with exercise.  Wii Fit takes care

I recently I came across a brand whose concept I just love, Help Remedies. The brand is taking what Method did for Home Care (and now Personal Care) and applying the concept to Health Care.  The company is bringing simple, yet elegant packaging/design to health care products, while using a singular benefit such as “help, I have a headache.” I love this concept

How many of these great moments in Viral/Online video history can you recognize? Stellar video, especially for Geek Marketers/Weezer fans like myself. [youtube=http://www.youtube.com/watch?v=muP9eH2p