Comments on: Which companies have the right to be VC’s? http://www.hardknoxlife.com/2008/04/28/which-companies-have-the-right-to-be-vcs/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dave Knox http://www.hardknoxlife.com/2008/04/28/which-companies-have-the-right-to-be-vcs/comment-page-1/#comment-107 Dave Knox Mon, 28 Apr 2008 13:50:44 +0000 http://hardknoxlife.wordpress.com/?p=92#comment-107 What if the investments were thought of as marketing expenditures? For instance, you invest $X in a new online media company. As part of the deal, you get a certain amount of media to use for your brands. Thus you are taking dollars that would be used for an advertising buy and making them work harder by giving the normal immediate payoff, as well as the potential for a future return. What if the investments were thought of as marketing expenditures? For instance, you invest $X in a new online media company. As part of the deal, you get a certain amount of media to use for your brands. Thus you are taking dollars that would be used for an advertising buy and making them work harder by giving the normal immediate payoff, as well as the potential for a future return.

]]> By: Darren Herman http://www.hardknoxlife.com/2008/04/28/which-companies-have-the-right-to-be-vcs/comment-page-1/#comment-106 Darren Herman Mon, 28 Apr 2008 13:42:54 +0000 http://hardknoxlife.wordpress.com/?p=92#comment-106 There are a few investment funds out in the market today such as Investor A+B that invests off the balance sheet of their companies (Saab, etc). This is precisely what you are talking about. The issue is separating church & state, as a corporate entity, your responsibility is to shareholders and investments could take the place of dividends maybe? There are a few investment funds out in the market today such as Investor A+B that invests off the balance sheet of their companies (Saab, etc). This is precisely what you are talking about.

The issue is separating church & state, as a corporate entity, your responsibility is to shareholders and investments could take the place of dividends maybe?

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